2011 15-to-Watch: Jaime Soper

Jaime Soper seems to do it all for PepsiCo’s social channels. Just in 2011, Soper created and executed the company’s digital events strategy at SXSW and BlogHer. At the BlogHer conference, brand activations, a keynote speech by CEO Indra K. Nooyi and 70-plus interviews by Pepsi representatives garnered 500 stories and 282 million impressions, giving PepsiCo the largest SOV among BlogHer sponsors. —SP

Coach’s Comment:
“Jaime is a rising star and has helped us transform our digital engagement strategies at PepsiCo.” —Bonin Bough, Global Head of Digital, PepsiCo
President at Birth: Reagan 
Most Inspiring Athlete: “My media colleague Kerry Snow, who was a top U.S. runner in the NYC Marathon.”
Favorite Current TV Show: Parks & Recreation
Favorite Movie of All Time: Jules et Jim
Cable, Streaming or Both? Streaming: Hulu+, Apple TV & Netflix
Android, iOS or RIM? iOS (work) RIM (personal)
Favorite Work App: iAnnotate (changed PDFs forever)
Favorite Play App: In the 30th percentile for Tiny Wings players in the iPhone Game Center


Next 15-to-Watch Honoree