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In her 3 years as a member of the communications team at EMD Serono, Beals has helped redesign the company's website, launch the company's Facebook page, facilitate the opening of a $65 million research facility and communicate company updates and priorities to employees. She has hosted a number of successful corporate-wide volunteer and charitable events, and her efforts earned EMD Serono a 2011 PR News CSR Award in the Employee Relations category. She is also focused on ensuring visibility, internally and externally, for EMD Serono's senior leaders, identifying and creating new platforms to showcase the industry expertise of the company's management team. —BM
Best Piece of PR Advice Heard So Far:
“Mistakes are going to happen—it’s what you learn from those mistakes and how you overcome them that makes you successful.” —Renee Connolly, VP of Communications, EMD Serono
President at Birth: Reagan
Hometown: Hanson, MA
College Attended: Eastern Nazarene College (MA)
Favorite PR Teacher: “My supervisor, Heather Connor.”
Favorite Sports Team: Boston Celtics
Favorite TV Show: Walking Dead
Favorite Movie: Raging Bull
Cable, Streaming or Both? Both
Starbucks or Dunkin’? Dunkin’
Best Media Hit So Far: “Boston Globe and WBZ News Radio coverage from a multimedia press release issued in February 2011 on the grand opening of our state-of-the-art research facility.”