Archive: December 2010

Six Tips for Pitching Trade Editors

December 2nd, 2010 by

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.

Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

December 1st, 2010 by

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.