Archive: December 2010

Seven Critical Questions to Ask Yourself in a Crisis

December 8th, 2010 by

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.

Letter-Writing Success Not Just About Pen and Paper

December 8th, 2010 by

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL… Continued

SEO Tactics for PR Success: Getting to the Top of Search Results  One Thing, Suppressing Negative Posts Another Thing Entirely

December 7th, 2010 by

MS&L’s Kai Blum and TopRank Online Marketing’s Jolina Pettice will also reveal the 10 key components for SEO success at the Dec. 8 PR News Webinar.

Common Sense Can Jump-Start Climate Efforts

December 6th, 2010 by

Learn as much about your energy bill as you do your phone bill, and other tips to revamp your organization’s energy efficiency.

Humor as a Competitive Communications Weapon

December 6th, 2010 by

Humor, when properly leveraged, can provide a communications firm with a distinct competitive advantage and a boost in workplace morale.

Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds

December 6th, 2010 by

When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign.

Social Media On the Rise at Small Businesses; Consumers Change Habits; Political Leaders Log On

December 6th, 2010 by

â–¶ Small Businesses More Digital/Social: Small business owners see social media as a key to customer engagement, says a survey by Constant Contact. In the study, small businesses reported an increased use of social media… Continued

Female Millennials: $$ Not the Big Prize

December 6th, 2010 by

According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction.

Plan Your Leadership Strategy for Your Next Crisis Today

December 6th, 2010 by

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.

While Climate Comms Can Be a Hot Potato, It May Be Worth the Risk

December 6th, 2010 by

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.