Archive: December 2010

MS&L’s Kai Blum and TopRank Online Marketing’s Jolina Pettice will also reveal the 10 key components for SEO success at the Dec. 8 PR News Webinar.

Learn as much about your energy bill as you do your phone bill, and other tips to revamp your organization’s energy efficiency.

Humor, when properly leveraged, can provide a communications firm with a distinct competitive advantage and a boost in workplace morale.

â–¶ Small Businesses More Digital/Social: Small business owners see social media as a key to customer engagement, says a survey by Constant Contact. In the study, small businesses reported an increased use of social media… Continued

According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction.

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.