Archive: December 2010

Americans in a Charitable Mood

December 13th, 2010 by

A study shows that Americans are in a charitable mood this holiday season, with nearly a third saying they will donate to charity rather than buying some gifts.

Local TV News Grabs Viewers

December 13th, 2010 by

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.

Cisco Named Most Environmentally Responsible IT Company

December 13th, 2010 by

Ericsson, Fujitsu and Google also praised by the environmental watchdog for their green leadership efforts.

PR News Q&A: Advocacy for Public Relations Tops PRSA Member Concerns, Says Incoming CEO

December 13th, 2010 by

Rosanna Fiske, who takes over as head of PRSA in 2011, discusses what she heard from PR executives on her recent listening tour, the coming agenda for the association and "PR," the brand.

Political Leaders Log On

December 8th, 2010 by

Members of the U.S. Congress and U.K. Parliament are increasingly using social media as a channel to reach constituents, according to the 2010 Capital Staffers Index, released by Edelman.

Consumers Change Habits

December 8th, 2010 by

A recent Harris Interactive Poll of 3,084 adults finds that over the past six months, 62% of U.S. adults have purchased more generic brands and 45% are brown-bagging lunch instead of purchasing it.

Social Media On the Rise at Small Businesses

December 8th, 2010 by

Small business owners see social media as a key to customer engagement, says a survey by Constant Contact.

In a Crisis? Opinion Research Can Answer Key Questions

December 8th, 2010 by

Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits.

Don’t Let Social Media Trip Up Financial Communications

December 8th, 2010 by

There are many things to consider when integrating blogs and other social networks into an IR program—such as disclosure and adhering to legal compliance.

Common Sense, Energy Bill Can Jump-Start Climate Efforts

December 8th, 2010 by

Smaller organizations can make a difference in climate change, too. Here are some common sense tips on how to get started.