Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?
Archive: December 2010
Archiving Social Media Content: For the 2011 To-Do List, or a Needless Action?
December 20th, 2010 by PRNEWSSocial Media to Have More Strategic Focus in 2011
December 20th, 2010 by PRNEWSWe asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.
PR News Q&A: Tim Marklein Takes Measure of the Changes Coming to PR Measurement in 2011
December 16th, 2010 by Scott Van CampIn a preview of PR News’ Measurement Conference, Weber Shandwick’s Tim Marklein discusses moving beyond AVEs, better integration of online and offline metrics and the challenge of keeping it simple.
Virtual Crisis Competition Fosters Students’ Planning Under Pressure
December 16th, 2010 by Dave HoganEffectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?
Cisco Named Most Environmentally Responsible IT Company
December 13th, 2010 by PRNEWSEricsson, Fujitsu and Google also praised by the environmental watchdog for their green leadership efforts.
Local TV News Grabs Viewers
December 13th, 2010 by PRNEWSLocal television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.
Americans in a Charitable Mood
December 13th, 2010 by PRNEWSA study shows that Americans are in a charitable mood this holiday season, with nearly a third saying they will donate to charity rather than buying some gifts.
PR Job Outlook Positive in Q1 of 2011
December 13th, 2010 by PRNEWSA new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.
Image Patrol: WikiLeaks Squares Off With the U.S. Government
December 13th, 2010 by Katie PaineKatie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government.
PR Job Outlook in 2011; Americans’ Giving Spirit; Local TV News Grabs Viewers; Cisco Tops IT Enviro List
December 13th, 2010 by PRNEWSâ–¶ PR Positions in Demand: A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the… Continued