Former broadcast journalist Leslie Yeransian explains what and what not to do when interacting with the media.
Archive: July 2010
Tweetup Tips from Social Media Trainers
July 15th, 2010 by PRNEWSLessons learned from Comcast’s "Voluntweetup" social media training events for nonprofits.
Getting Management Support tor Your Pitch
July 15th, 2010 by PRNEWSShauna Causey, a Seattle-based PR manager at cable services company Comcast, explains how she won corporate support for an independently conceived CSR initiative.
Tips for Editorial Board Meetings
July 15th, 2010 by PRNEWSHere are some tips from Justine Griffin, SVP at Rasky Baerlein, on how to prepare for and what to expect at an editorial board meeting.
Three’s the Charm in SEO
July 12th, 2010 by Jessica CleggA search query study by search advertising company Chitika finds that three-word queries on search engines were the most popular.
Media Relations Decline Forecasted
July 12th, 2010 by PRNEWSA survey of Worldcom Public Relations Group’s independent offices finds a rise in social media outreach and research, and a decline in media relations and advertising services over the next three years.
WSJ, NYT Top Pubs for Tech PR Professionals
July 12th, 2010 by PRNEWS“2010 Top Tech Publications” offers a snapshot of tech PR professionals’ go-to journalists, media outreach methods and results measurement tactics.
Social Media an Ever-Expanding Employee Engagement Tool
July 12th, 2010 by PRNEWSThe IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging.
Plan, Engage, Execute: Launch PSAs That Connect
July 12th, 2010 by BILL GOODWILLPlanned and executed strategically, public service ad campaigns can help nonprofits build their brand image while netting millions dollars worth of free advertising space and airtime.
Employees Reached via Social Media; Top Tech Pubs; Media Relations Decline?; Three’s the Charm in SEO
July 12th, 2010 by PRNEWSâ–¶ Social Workers: The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging. Other findings: • E-mail (83%) and… Continued