The media relations game will be won less by how well a spokesperson answers the hard questions, and more by his or her ability to powerfully connect with the easy ones.
Archive: May 2010
Setting the Stage: How PR Aligns Messaging With Advertising
May 3rd, 2010 by PRNEWSPR and advertising efforts around its in-home draught product BeerTender were closely aligned through mimicking the "at home" experience.
Case Study: Potent PR Brew Drives Buzz and Awareness Around Launch of Heineken’s ‘In-Home’ Pouring Product
May 3rd, 2010 by PRNEWSCompany: Heineken USA Agency: MS&L Timeframe: January – June 2008 Along with baseball, drinking beer is one of America’s great pastimes. The U.S. beer category is a $91.6 billion industry, accounting for 52% of the… Continued
‘Most Innovative Companies’ and Their Presence on Facebook
May 3rd, 2010 by PRNEWSAfter Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.
Text Messaging and PR: Personal Platform a Powerful Call to Action
May 3rd, 2010 by PRNEWSA relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution.
Turf Wars Hinder PR/Marketing Union, Yet Reconciliation Is Possible
May 3rd, 2010 by PRNEWSWhile some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur.