Ritz Communications’ Patty Keiler and Elisabeth Ritz share specific tips for pitching full articles written by client champions to media.
Archive: May 2010
Tips for Finding Client Champions for Bylined Articles
May 24th, 2010 by PRNEWSPR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media.
PR Adjuncts: Writing Skills Lacking in Today’s Students
May 24th, 2010 by PRNEWSPR News asked three PR pros teaching adjunct courses to the PR executives of the future: Is the PR curriculum at your school on the mark, and what do students excel at—and lack—as they graduate and enter the job market?
Measurement, Social Media Biggest Public Affairs Hurdles
May 24th, 2010 by PRNEWSPR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges.
Is Your Organization a ‘Best Place’? You Be the Judge
May 24th, 2010 by PRNEWSDo you think your organization has what it takes to apply for a Best Places to Work ranking? Susan Springer of Best Companies Group shares the core focus areas of the employee survey that nominees are required to field.
Good Internal Communications is Key in Making a ‘Best Places to Work’ List
May 24th, 2010 by PRNEWSFor a large public company, earning the top spot on a best place to work list may be just a small blip on the communications plan. But to a privately held company like SAS, the designation is golden.
PR News Q&A: Linking Media Efforts to Business Goals
May 17th, 2010 by Scott Van CampSarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum.
Big Biz Favors Reform
May 17th, 2010 by PRNEWSCorporate America favors the proposed government financial reforms, according to a new survey.
Curing Leadership Lip Dislocation During a Crisis
May 17th, 2010 by Jim LukaszewskiThe problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.
Twitter Watch: Fortune 50’s Twitter Presence
May 17th, 2010 by PRNEWSPR News tracks the Twitter presence of the top-earning Fortune 50 companies.