Archive: May 2010

CSR Garners Solid Media Share of Voice, But For the Wrong Reasons

May 31st, 2010 by

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.

Account Whisperer: Keeping the Client Satisfied

May 31st, 2010 by

Effective client relationship management is the most crucial and yet often the most elusive aspect of PR agency life.

Delivering Consumers to the Doorstep of E-Commerce

May 31st, 2010 by

Here’s three steps on how to successfully drive people online and towards a sale.

Case Study: Agency Recasts Water Bottle Maker’s Tainted Reputation With Refreshing Splash of Environmental Stewardship

May 31st, 2010 by

PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene.

Facebook’s Asian Presence

May 31st, 2010 by

Facebook, the world’s biggest social network, is enjoying mixed results as it seeks to penetrate some of the most important markets in Asia, Forrester research shows.

How To Deftly Manage User Content on Facebook

May 31st, 2010 by

The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay.

Competitive Analysis: Setting Your Organization Apart From the Rest

May 31st, 2010 by

Tracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan.

Experts Give Insights on Top Public Affairs Issues at PR News Public Affairs Conference  

May 25th, 2010 by

First annual event covers wide range of topics, with social media front and center.

PRSA Member Petition Sparks New Debate On the Merits of APR

May 24th, 2010 by

Does the APR credit provide PR professionals with PR knowledge and cache that will help land jobs and/or clients? Or are the program’s potential benefits outdated and outweighed by the time and effort involved?

Creating Clear Messages in a Muddled World

May 24th, 2010 by

One of the best ways to build the messages at the foundation of a comprehensive PR program is by conducting a communications audit.