Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.
Archive: May 2010
Here’s three steps on how to successfully drive people online and towards a sale.
Case Study: Agency Recasts Water Bottle Maker’s Tainted Reputation With Refreshing Splash of Environmental StewardshipMay 31st, 2010 by PR News
PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene.
Tracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan.
First annual event covers wide range of topics, with social media front and center.
Does the APR credit provide PR professionals with PR knowledge and cache that will help land jobs and/or clients? Or are the program’s potential benefits outdated and outweighed by the time and effort involved?