Archive: April 2010

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PR News Roundtable: Business Acumen a Key to Unlocking the Boardroom Door

April 5th, 2010 by

How can PR provide the most value to an organization, and how can it become an important, strategic voice within the C-suite? Answers to those questions run the gamut.

Social Media & Financial Comms: Time to Get Your Feet Wet?

April 5th, 2010 by

As social media continues to explode, organizations and PR professionals have been quick to jump on the bandwagon. But one PR function hasn’t been so fast on the draw: financial communications.

Media Relations Roundtable: Move From Dictation to Collaboration

April 2nd, 2010 by

Three expert panelists weigh in on the hot topics, trends and tools of media relations. What shouldd PR pros be doing to optimize media outreach? What should PR executives be thinking about for the rest of 2010?