Archive: April 2010

Answers to the PR News Pop Quiz

April 5th, 2010 by

ANSWERS TO THE PR NEWS POP QUIZ 1. False: The best measure is whether your program or campaign achieves the objectives you’ve set prior to its launch. Media is only one avenue for PR activity,… Continued

Money Meltdown Lesson: Climb Out of the Bunker

April 5th, 2010 by

While the financial collapse was painful, there were some valuable PR lessons learned.

Selling The Big PR Idea: Keep It Simple, Build Support

April 5th, 2010 by

When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through:

Case Study: Environmental Zeal and Strong Coalition Drives Canadians to Commit One Million Acts of Green

April 5th, 2010 by

Cisco’s green campaign challenged Canadians to make positive environmental changes in their daily lives, reinforcing the company’s new tagline: "Welcome to the human network."

PR News Pop Quiz: How Do You Measure Up?

April 5th, 2010 by

Measurement is critical in proving PR’s value to an organization. But just how much do you know about metrics? Answer our pop quiz and you will find out.

Consumer Confidence on the Rise Again

April 5th, 2010 by

The Conference Board’s Consumer Confidence Index rebounded in March after a big drop in February. The monthly index measures 5,000 households for their level of optimism about the economy.

How To Offer ‘Unsubscribe’ to Journalists

April 5th, 2010 by

PR professionals who follow the media relations rules are growing increasingly frustrated by PR spam complaints in the blogosphere. The good news is there are things you can do to clearly signal your commitment to respect journalists’ traditional boundaries.

PR News Roundtable: Business Acumen a Key to Unlocking the Boardroom Door

April 5th, 2010 by

How can PR provide the most value to an organization, and how can it become an important, strategic voice within the C-suite? Answers to those questions run the gamut.

Social Media & Financial Comms: Time to Get Your Feet Wet?

April 5th, 2010 by

As social media continues to explode, organizations and PR professionals have been quick to jump on the bandwagon. But one PR function hasn’t been so fast on the draw: financial communications.

Media Relations Roundtable: Move From Dictation to Collaboration

April 2nd, 2010 by

Three expert panelists weigh in on the hot topics, trends and tools of media relations. What shouldd PR pros be doing to optimize media outreach? What should PR executives be thinking about for the rest of 2010?