ANSWERS TO THE PR NEWS POP QUIZ 1. False: The best measure is whether your program or campaign achieves the objectives you’ve set prior to its launch. Media is only one avenue for PR activity,… Continued
Archive: April 2010
When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through:
Case Study: Environmental Zeal and Strong Coalition Drives Canadians to Commit One Million Acts of GreenApril 5th, 2010 by PR News
Cisco’s green campaign challenged Canadians to make positive environmental changes in their daily lives, reinforcing the company’s new tagline: "Welcome to the human network."
PR professionals who follow the media relations rules are growing increasingly frustrated by PR spam complaints in the blogosphere. The good news is there are things you can do to clearly signal your commitment to respect journalists’ traditional boundaries.
How can PR provide the most value to an organization, and how can it become an important, strategic voice within the C-suite? Answers to those questions run the gamut.
As social media continues to explode, organizations and PR professionals have been quick to jump on the bandwagon. But one PR function hasn’t been so fast on the draw: financial communications.
Three expert panelists weigh in on the hot topics, trends and tools of media relations. What shouldd PR pros be doing to optimize media outreach? What should PR executives be thinking about for the rest of 2010?