According to Tom Searcy, founder of the sales consultancy Hunt Big Sales, most RFPs could be written much better. Here’s 10 questions to avoid using.
Archive: April 2010
With its immediacy and the ability to engage with and rally the public around issues and causes social media is the perfect vehicle for nonprofits.
For the first time ever, four different generations are employed in the workplace. We come from varying backgrounds and cultures, and have different expectations. In order to overcome our differences, we must learn how to… Continued
As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday… Continued
Case Study: Media Push Anything But Frugal as Agency Promotes Redeeming Qualities of Online Coupon Sharing SiteApril 19th, 2010 by PR News
RetailMeNot.com, a Web site owned by Melbourne, Austailia-based Stateless Systems, was created to help consumers save money and enjoy a hassle-free discount shopping experience online. The creators developed a platform that leveraged the power of consumers by enabling shoppers to contribute coupons and then rate their usability.
The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees.
Selecting the right initiative that ultimately becomes the “face” of an organization’s CSR program is crucial. CSR experts from both the corporate and agency worlds share their strategies and best practices.