Archive: April 2010

Indecent Proposals: 10 Worst Questions Asked on an RFP

April 26th, 2010 by

According to Tom Searcy, founder of the sales consultancy Hunt Big Sales, most RFPs could be written much better. Here’s 10 questions to avoid using.

Leveraging the Power of Social Media for Nonprofits

April 21st, 2010 by

With its immediacy and the ability to engage with and rally the public around issues and causes social media is the perfect vehicle for nonprofits.

Challenge of the Millennium: Motivating Gen Y

April 19th, 2010 by

For the first time ever, four different generations are employed in the workplace. We come from varying backgrounds and cultures, and have different expectations. In order to overcome our differences, we must learn how to… Continued

Tchotchkes For Journos: Media Hit or The Perfect Re-Gift?

April 19th, 2010 by

As part of the intensive media outreach to build awareness of online coupon site, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday… Continued

Case Study: Media Push Anything But Frugal as Agency Promotes Redeeming Qualities of Online Coupon Sharing Site

April 19th, 2010 by, a Web site owned by Melbourne, Austailia-based Stateless Systems, was created to help consumers save money and enjoy a hassle-free discount shopping experience online. The creators developed a platform that leveraged the power of consumers by enabling shoppers to contribute coupons and then rate their usability.

Public Expects Biz to Support Health

April 19th, 2010 by

According to an Edelman survey, health is catching up with “green” as a key CSR issue—73% of respondents said that protecting public health is just as important as protecting the environment.

Gender Bender: Adjust Tweets Accordingly

April 19th, 2010 by

A new study on social media highlights, among other findings, the motivational differences between men and women in following a brand on Twitter, which should give PR pros pause when tweeting to brand followers.

PR and Reality TV: High Anxiety, Higher Brand Recognition

April 19th, 2010 by

The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees.

Choosing CSR Initiatives: Connect Issues With Business Goals

April 19th, 2010 by

Selecting the right initiative that ultimately becomes the “face” of an organization’s CSR program is crucial. CSR experts from both the corporate and agency worlds share their strategies and best practices.

Branding Turnoffs

April 19th, 2010 by

Adweek Media/Harris asks consumers what turns them off to brands, negative impressions affect consumers’ buying decisions more in higher income and education brackets.