How American Water implemented a unique measurement program to overhaul its brand.
Archive: March 2010
When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn?
One of the challenges of the CASASTART-UP initiative was making sure all the disparate individuals working on the project were aligned when it came to goals and messaging.
For organizations wishing to launch an initiative similar to CASASTART-UP, invest up front in understanding your audience and the best way to meet their needs.
According to a recent survey by the Pew Internet & American Life Project, adoption of social media is soaring. But these numbers are deceiving. Only 19% of adults over 45 and a paltry 10% of adults over 55 ever visit social networks. That’s one of the big challenges utilizing social media within the B2B space.
Case Study: A Drug-Prevention Training Toolkit Is Designed With Pre-Teens—and Potential Program Donors—in MindMarch 8th, 2010 by PR News
Organization: Court Appointed Special Advocates for Children (CASA) Agencies: Amy Sutnick Plotch Communications; People Tech Connections Timeframe: 2009 Years ago, drug abuse prevention initiatives were aimed at teens, the feeling being they were at a… Continued
Is your CSR program firmly in place in your organization? Are you beginning to involve important stakeholders such as clients, customers and employees in your CSR efforts? If your answer is “yes” to these questions, you might be ready to take CSR to the next level.