Archive: March 2010

Social Media as a PR Measurement Tool: A PR News/Waggener Edstrom Worldwide Survey

March 22nd, 2010 by

This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix.

PR Measurement Lumbers Into the Digital Age

March 22nd, 2010 by

PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide.

Q Score: Celebrity Research Uncovers the Next Big Thing

March 22nd, 2010 by

Although choosing a celebrity spokesperson is partly a guessing game, there are research firms to help guide agencies and organizations.  Polling some 40,000 households, here are the overall Q Score ratings of likeable celebrities from Marketing Evaluations.

Dancing With the Stars: Brand Match-Making With Celebrities

March 22nd, 2010 by

Working with celebrities as brand or cause spokespersons has never been more popular—or more dangerous. We present some guidelines to consider when matching up your organization’s brand or cause with the right spokesperson.

Multicultural PR: Tapping the Power of a Growing Universe

March 22nd, 2010 by

As the world grows more and more diverse, communications targeted at different cultures gets more complex–or do they? PR News speaks to executives at the forefront of multicultural PR to get their views and best practices.

What Managers Can Learn From the Experience of Recession

March 16th, 2010 by

Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business.

Digital Ad Revenue to Top Print This Year

March 15th, 2010 by

A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.

Study Finds Social Media Best Way to Reach Teen Girl Demo

March 15th, 2010 by

A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them.

Setting Objectives: The Key to Proving the Value of Public Relations

March 15th, 2010 by

Whether your organization is large or small, for profit or nonprofit, local or global, it has an objective. A clear, broad-based understanding of the organization’s objectives improves its chances for success.

Tech Pothole Stalls Program

March 15th, 2010 by

Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology.