Archive: February 2010

Believe it or not, social media can be measured. The following outlines a program that can help marketers measure Web 2.0 in a way that’s even better than measuring Web 1.0.

As social media comes of age in 2010, so will the legal issues that surround it in terms of what constitutes an endorsement on a blog or by other "word-of-mouth" marketers. Following are several steps organizations should take to protect themselves from social media litigation.