Archive: February 2010

Hospital Brings Healthcare Field Alive for High Schoolers In a Brand-Lifting Community Relations Campaign

February 1st, 2010 by

Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes.

Case for Weighted Media Cost; Mobile Apps and Facebook Growth

February 1st, 2010 by

Research demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in.

Change the Game With Hybrid PR Events

February 1st, 2010 by

It may still be a secret to some that the economy is slowly showing signs of recovery. However, if your company doesn’t take advantage of this rise in the economic landscape and capitalize on the… Continued

Three Ways to Improve Your Sales Metrics

February 1st, 2010 by

Measuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results.

Translating Your Metrics Into Business-Ready ROI

February 1st, 2010 by

Here’s four sure-fire tips—courtesy of Diane Thieke, marketing director at Dow Jones & Co.—to help you measure the right activities and then successfully translate your results throughout the business. 1. Go ahead and jump in—before… Continued

PR Measurement: Tracking Sales Data and ROI

February 1st, 2010 by

Venerable PR measurement tools such as circulation and ad dollar equivalency are fading. As we face tighter budgets, an ever-increasing need for accountability and the shift to digital, our industry has been finding better ways to measure the value we provide our clients.

Steps to Prevent Social Media Litigation

February 1st, 2010 by

Marketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services.

Social Media Regulations: Master The Old Rules, Prepare for the New

February 1st, 2010 by

It’s expected that 2010 will be the year social media really comes of age as a razor-sharp PR and marketing tool. But with that comes talk of 2010 being the year of potential social media… Continued

The CSR Reporting Journey: How to Move Internal Stakeholders From Support to Understanding and Action

February 1st, 2010 by

CSR reporting cannot be the end all and be all. It helps companies identify issues and promote what they are doing well all at the same time. But to have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

Leveraging The Four C’s Approach to Social Media Analytics

February 1st, 2010 by

Believe it or not, social media can be measured. The following outlines a program that can help marketers measure Web 2.0 in a way that’s even better than measuring Web 1.0.