When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for… Continued
Archive: February 2010
Hospital Brings Healthcare Field Alive for High Schoolers In a Brand-Lifting Community Relations Campaign
February 1st, 2010 by PRNEWSOver the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes.
Case for Weighted Media Cost; Mobile Apps and Facebook Growth
February 1st, 2010 by PRNEWSResearch demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in.
Change the Game With Hybrid PR Events
February 1st, 2010 by PRNEWSIt may still be a secret to some that the economy is slowly showing signs of recovery. However, if your company doesn’t take advantage of this rise in the economic landscape and capitalize on the… Continued
Three Ways to Improve Your Sales Metrics
February 1st, 2010 by PRNEWSMeasuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results.
Translating Your Metrics Into Business-Ready ROI
February 1st, 2010 by PRNEWSHere’s four sure-fire tips—courtesy of Diane Thieke, marketing director at Dow Jones & Co.—to help you measure the right activities and then successfully translate your results throughout the business. 1. Go ahead and jump in—before… Continued
PR Measurement: Tracking Sales Data and ROI
February 1st, 2010 by PRNEWSVenerable PR measurement tools such as circulation and ad dollar equivalency are fading. As we face tighter budgets, an ever-increasing need for accountability and the shift to digital, our industry has been finding better ways to measure the value we provide our clients.
Steps to Prevent Social Media Litigation
February 1st, 2010 by PRNEWSMarketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services.
Social Media Regulations: Master The Old Rules, Prepare for the New
February 1st, 2010 by PRNEWSIt’s expected that 2010 will be the year social media really comes of age as a razor-sharp PR and marketing tool. But with that comes talk of 2010 being the year of potential social media… Continued
The CSR Reporting Journey: How to Move Internal Stakeholders From Support to Understanding and Action
February 1st, 2010 by PRNEWSCSR reporting cannot be the end all and be all. It helps companies identify issues and promote what they are doing well all at the same time. But to have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.