Archive: February 2010

As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.

â–¶ Cyber-Crime Threatens Digital Platforms: As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through… Continued

The recent crises faced by Toyota and Royal Caribbean provide interesting fodder for Image Patrol. One acted, one didn’t and their respective customers responded with their pockets accordingly.

Robert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities.

Despite living in an age when an endless amount of content is streamed out into cyberspace and back to the small screens of our digital devices, the spoken word—in a live venue—is not dead. In… Continued

A small agency feels the economic pinch and adopts a "distributed" organizational model, wherein employees work from various locations rather than in a central office. The result: cost savings and improved client service. This model, however, is not without its drawbacks.

Is weight Media Cost the answer to AVE? A new white paper issued by the Institute for Public Relations, “New Paradigm for Media Analysis: Weighted Media Cost” (by Angela Jeffrey, Bruce Jeffries-Fox and Brad L. Rawlins) presents research that demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in.

In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts.

Lawsuits come in all shapes and sizes. Those that become “business killers” are in a category by themselves and have increased in frequency in this last recession, especially securities cases. This provides unique opportunities for PR executives. But it also requires us to see the strategic issues in broader terms, and thus beyond the tactical mechanics of “message.”

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring.