Archive: February 2010

Humor as a Serious Weapon

February 8th, 2010 by

A turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.

Policy Battles: Winning Over the Public

February 8th, 2010 by

Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.

Case Study: PR Propels California Menu Labeling Bill Into Law

February 8th, 2010 by

As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.

Social Media and Cyber-Attacks; CEOs Gain Confidence; E-Mail, Social Networks on Par; Paper-a-Day No More?

February 8th, 2010 by

â–¶ Cyber-Crime Threatens Digital Platforms: As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through… Continued

Image Patrol: Toyota and Royal Caribbean: To Act Or Not to Act Is the Only Question

February 8th, 2010 by

The recent crises faced by Toyota and Royal Caribbean provide interesting fodder for Image Patrol. One acted, one didn’t and their respective customers responded with their pockets accordingly.

Risky Business: Agency Tackles Economic Realities Head-On

February 4th, 2010 by

A small agency feels the economic pinch and adopts a "distributed" organizational model, wherein employees work from various locations rather than in a central office. The result: cost savings and improved client service. This model, however, is not without its drawbacks.

Making the Case For Weighted Media Cost

February 3rd, 2010 by

Is weight Media Cost the answer to AVE? A new white paper issued by the Institute for Public Relations, “New Paradigm for Media Analysis: Weighted Media Cost” (by Angela Jeffrey, Bruce Jeffries-Fox and Brad L. Rawlins) presents research that demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in.

Adopting a Qualitative Approach to Media Measurement Assessment

February 3rd, 2010 by

In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts.

Operating on a Shoestring

February 1st, 2010 by

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring.

Reaching Community Papers

February 1st, 2010 by

When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for… Continued