A new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day.
Archive: February 2010
Study: CEOs’ Confidence Up—Concern for Shift in Consumer Behavior
February 8th, 2010 by PRNEWSAccording to PricewaterhouseCoopers ’ annual global CEO survey, 81% of CEOs worldwide are confident of their prospects for the next 12 months, while only 18% said they remained pessimistic.
E-Mail Usage Hangs in With Social Networks
February 8th, 2010 by PRNEWS71% of active social media users spend 20 minutes or more weekly with checking personal e-mails—contradicting speculation that social networking would quickly replace traditional e-mail us.
Cyber-Crime Threatens Digital Platforms
February 8th, 2010 by PRNEWSAs more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009.
Define Green Success for Multiple Stakeholders Before an Initiative’s Launch
February 8th, 2010 by PRNEWSWhy communicators who are launching green initiatives need to address the needs of multiple stakeholders.
Using Research and Measurement for a Company Rebranding Effort
February 8th, 2010 by PRNEWSAmerican Water overhaults its brand thanks to an organized measurement and research program.
PR as the Driver of Unification in an Organization
February 8th, 2010 by Kevin O'NeilHow more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities.
Public Relations as the Driver of Unification in an Organization
February 8th, 2010 by KEVIN O’NEILIn the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are… Continued
Humor as a Serious Weapon
February 8th, 2010 by PRNEWSA turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.
Policy Battles: Winning Over the Public
February 8th, 2010 by PRNEWSMichael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.