Archive: February 2010

Public Relations as the Driver of Unification in an Organization

February 8th, 2010 by

In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are… Continued

Out-There Execs: PR Strategies To Optimize Speaking Opportunities

February 8th, 2010 by

Despite living in an age when an endless amount of content is streamed out into cyberspace and back to the small screens of our digital devices, the spoken word—in a live venue—is not dead. In… Continued

Executive Speaking Tips From a Speechwriting Vet

February 8th, 2010 by

Robert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities.

Paper-a-Day Habit Ending?

February 8th, 2010 by

A new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day.

Study: CEOs’ Confidence Up—Concern for Shift in Consumer Behavior

February 8th, 2010 by

According to PricewaterhouseCoopers ’ annual global CEO survey, 81% of CEOs worldwide are confident of their prospects for the next 12 months, while only 18% said they remained pessimistic.

E-Mail Usage Hangs in With Social Networks

February 8th, 2010 by

71% of active social media users spend 20 minutes or more weekly with checking personal e-mails—contradicting speculation that social networking would quickly replace traditional e-mail us.

Cyber-Crime Threatens Digital Platforms

February 8th, 2010 by

As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009.

Define Green Success for Multiple Stakeholders Before an Initiative’s Launch

February 8th, 2010 by

Why communicators who are launching green initiatives need to address the needs of multiple stakeholders.

Using Research and Measurement for a Company Rebranding Effort

February 8th, 2010 by

American Water overhaults its brand thanks to an organized measurement and research program.

PR as the Driver of Unification in an Organization

February 8th, 2010 by

How more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities.