Archive: February 2010

A new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day.

According to PricewaterhouseCoopers ’ annual global CEO survey, 81% of CEOs worldwide are confident of their prospects for the next 12 months, while only 18% said they remained pessimistic.

71% of active social media users spend 20 minutes or more weekly with checking personal e-mails—contradicting speculation that social networking would quickly replace traditional e-mail us.

As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009.

Why communicators who are launching green initiatives need to address the needs of multiple stakeholders.

American Water overhaults its brand thanks to an organized measurement and research program.

How more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities.

In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are… Continued

A turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.

Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.