Archive: February 2010

CSR Values Must Permeate the Business, Says BT’s Kevin Moss

February 25th, 2010 by

Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values.

PR News Announces Winners of CSR Awards

February 24th, 2010 by

At a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications.

Developing and Implementing Effective CSR/Sustainability Programs That Have Value and Impact

February 23rd, 2010 by

Corporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs.

Big Losses for Customer Service

February 22nd, 2010 by

With PR now linked closely with customer service (through social media sites), a new study shows that consumers are experiencing poor customer service, and companies are paying dearly for it.

Marketers Express Lack of Confidence in Their Own Metrics

February 22nd, 2010 by

Feeling like kindred spirit to their PR counterparts, marketers are not exactly waxing confident these days about their digital metrics. A recent survey by Coremetrics and Bloomberg BusinessWeek Research shows how apprehensive marketers are when it comes to the effiectiveness of their online measurement programs.

Business Leaders Use Online Networks to Keep Track of Peers

February 22nd, 2010 by

So much for the previously heralded hoopla about business bigwigs not keeping apace with social media trends. In a recent survey by the Society of New Communications Research, more than half of those polled said they tap socal nets to keep track of their peers and colleagues.

Metrics Vex Marketers

February 22nd, 2010 by

Marketers aren’t very confident in metrics tracking online performance and say their biggest challenge is getting the big online picture of customer behavior, according to a survey

Reporters Lean on Social Media for Sources, Despite Trust Issues

February 22nd, 2010 by

More reporters are relying on social media to find sources for stories, but on the whole they find those sources to be less reliable than those found through other means, according to a Cision/George Washington University study.

Business Leaders’ Use of Professional Networks

February 22nd, 2010 by

LinkedIn the top professional network site among business leaders, says poll; most use networks to keep track of peers, but some use them for important information

Don’t Discount Traditional PR Outreach Just Yet

February 22nd, 2010 by

In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent… Continued