Archive: February 2010

Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values.

At a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications.

Corporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs.

LinkedIn the top professional network site among business leaders, says poll; most use networks to keep track of peers, but some use them for important information

More reporters are relying on social media to find sources for stories, but on the whole they find those sources to be less reliable than those found through other means, according to a Cision/George Washington University study.

Marketers aren’t very confident in metrics tracking online performance and say their biggest challenge is getting the big online picture of customer behavior, according to a survey

With PR now linked closely with customer service (through social media sites), a new study shows that consumers are experiencing poor customer service, and companies are paying dearly for it.

So much for the previously heralded hoopla about business bigwigs not keeping apace with social media trends. In a recent survey by the Society of New Communications Research, more than half of those polled said they tap socal nets to keep track of their peers and colleagues.

Feeling like kindred spirit to their PR counterparts, marketers are not exactly waxing confident these days about their digital metrics. A recent survey by Coremetrics and Bloomberg BusinessWeek Research shows how apprehensive marketers are when it comes to the effiectiveness of their online measurement programs.

In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent… Continued