Archive: January 2010

While most people had negative feelings about the last decade, the public was more positive about the rise of the Internet and other technologies, cites a new survey.

As with any PR activity, when running global digital publicity campaigns, understanding your audience will be central to connecting successfully with your target. In the realm of international publicity, your team’s understanding of culture can make or break your success.

Coyne PR and Goodyear gave bloggers an inside look into the tire maker’s proving grounds in Akron, Ohio—a move afforded only to “traditional” media in the past. Coyne PR SVP Geoffrey Phelps lists six tips for treating bloggers with respect

Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars.

â–¶ Decade Depression: According to a Pew Research Center for the People & The Press survey, relatively few Americans have positive things to say about the last decade. By a roughly 2-1 ratio, more say… Continued

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.

Thinking about setting up a formal social media training program in your organization? You may not need it to be as comprehensive as Edelman’s Belt System, but there are some basic things to keep in mind, says Phil Gomes, SVP of digital integration for Edelman.

If you’re just beginning to implement a social media program in your organization, both internally and externally to customers, do your chosen communicators know what to say and how to say it?

How can you better interact with the executive of your organization?  Anticipate issues, problems, concerns and opportunities; prepare the boss before he or the client asks; have a plan.

Making yourself and what you do relevant and vital to key internal influencers is not just central to moving up in an organization—these days it’s central to survival. Whether it’s getting into the C-suite or just learning the techniques to be heard by management, now is the time to think about how to build your way into important groups of influence within your organization.