Company: Underwriters Laboratories Agency: MS&L Worldwide Timeframe: November 2008- December 2009 “UL” is a mark people have seen hundreds of times around the house, especially if it’s loaded with electronic products. But what UL really… Continued
Archive: January 2010
â–¶ Midsize Business Up: A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year.… Continued
Whether its YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis.
Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix
PR is transforming so fast that tried-and-true techniques and metrics no longer apply. Do PR pros have to reinvent the wheel before the hammer of accountability comes down from above?
The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.
Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.