Archive: January 2010

Underwriters Laboratories Recharges Brand, Targets New Moms With Celebrity Spokesperson-Driven Campaign

January 11th, 2010 by

Company: Underwriters Laboratories Agency: MS&L Worldwide Timeframe: November 2008- December 2009 “UL” is a mark people have seen hundreds of times around the house, especially if it’s loaded with electronic products. But what UL really… Continued

Midsize PR Firms See New Biz Rise; Fast 500 Is Social; Geography Defines CSR Efforts; M-Commerce Up

January 11th, 2010 by

â–¶ Midsize Business Up: A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year.… Continued

Flirting With Disaster: How to Take a PR Crisis by the Horns

January 11th, 2010 by

Whether its YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis.

PR Event Tips From the Pros

January 11th, 2010 by

Having planned and executed a number of their own events and attended their fair share of industry events, Melissa Connolly of Hofstra University and Chris Rosica of Rosica Public Relations share some advice for event success.

Proactive Strategy, Digital Arsenal Drive Event Success

January 11th, 2010 by

Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix

PR Transformation Spawns New Measurement Models and Metrics

January 11th, 2010 by

PR is transforming so fast that tried-and-true techniques and metrics no longer apply. Do PR pros have to reinvent the wheel before the hammer of accountability comes down from above?

It’s All Location When it Comes to Corporate Citizenship

January 11th, 2010 by

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

How to Apply Thought Leadership to Social Media

January 5th, 2010 by

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.

Four Tips for Optimal Social Media Training

January 4th, 2010 by

Thinking about setting up a formal social media training program in your organization? Here are some basic things to keep in mind:

PR Pros Still Experimenting With Social Media

January 4th, 2010 by

Study: Two-thirds of companies have experimented with social media but have yet to launch significant campaigns around it.