Archive: January 2010

Don’t Let Celebrities Build Your Brand for You

January 18th, 2010 by

Let’s stop for a minute to consider the “joys” of having a celebrity spokesperson. Tiger Woods may be the most recent celebrity spokesperson to explode in a client’s face, but he’s not the first. And… Continued

Email Marketing: The ROI King

January 14th, 2010 by

It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs,… Continued

Social Media for Brand Marketers: Still in Experimental Mode

January 14th, 2010 by

The massive popularity of social media platforms like Facebook and Twitter has compelled brand marketers to integrate them into their marketing initatives pronto. But when everyone is an admitted rookie in this game, how do… Continued

Best Practices for Implementing and Encouraging Energy Initiatives

January 13th, 2010 by

To facilitate policies and campaigns focused on energy, smart companies engaged in the energy policy debate should focus on overcoming three obstacles.

Smartphone Explosion Heats Up Mobile Commerce

January 12th, 2010 by

As the smartphone wars heat between Apple, Google, Blackberry, Palm and others, consumers buying the mobile handsets are expected to use them for purchases more this year.

Geography a Factor In Corporate Citizenship

January 12th, 2010 by

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

Fast-Growing Companies Going Social

January 12th, 2010 by

Companies on Inc.’s 500 fastest-growing list are adopting social media at high rates. Polling members of Inc. Magazine’s 500 fastest-growing companies for a third straight year, a study conducted by the Center for Marketing Research at University of Massachusetts Dartmouth found the 45% of the companies are blogging.

Midsized PR Firms Optimistic for 2010

January 12th, 2010 by

A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year.

Media Training: A 25-Year Perspective

January 11th, 2010 by

We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure.

Before Rebranding, Start With a Point of View

January 11th, 2010 by

Sandra Saias, EVP of Ogilvy PR’s global strategy and planning group, reveals the agency’s rebranding philosophy, beginning with the thought that all brands must have a point of view—a belief system that drives everything a brand does and helps it to attract widespread support: