Archive: January 2010

As the number of communications platforms reaching customers and other stakeholders rises, decisions on who should guide those platforms become more complex. Yet those decisions have a monumental effect on communications success and, ultimately, the… Continued

The massive popularity of social media platforms like Facebook and Twitter has compelled brand marketers to integrate them into their marketing initatives pronto. But when everyone is an admitted rookie in this game, how do… Continued

It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs,… Continued

To facilitate policies and campaigns focused on energy, smart companies engaged in the energy policy debate should focus on overcoming three obstacles.

As the smartphone wars heat between Apple, Google, Blackberry, Palm and others, consumers buying the mobile handsets are expected to use them for purchases more this year.

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

Companies on Inc.’s 500 fastest-growing list are adopting social media at high rates. Polling members of Inc. Magazine’s 500 fastest-growing companies for a third straight year, a study conducted by the Center for Marketing Research at University of Massachusetts Dartmouth found the 45% of the companies are blogging.

A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year.

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure.