Archive: January 2010

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50%… Continued

Although the Twitterverse is asking if folks are on #TeamConan or #TeamLeno, the real loser in this match is going to be NBC. It’s mind boggling that a huge media company could be so poor at media and public relations.

Let’s stop for a minute to consider the “joys” of having a celebrity spokesperson. Tiger Woods may be the most recent celebrity spokesperson to explode in a client’s face, but he’s not the first. And… Continued

Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign.

Organization: Faubourg Marigny Improvement Association Agency: Deveney Communication Timeframe: January-June, 2009 “It’s a done deal.” That was the conclusion of just about every federal, state and local government official involved in the decision to locate… Continued

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50% of marketers indicate they have complete or consultative control of green marketing, 57% of PR practitioners say that have control of sustainability programs.

In challenging economic times, corporate social responsibility efforts could get short shrift, but that’s not the case for the CSR Awards finalists listed below, who have raised the bar in communicating CSR successes. The winners… Continued

Considering launching a mobile app for your organization? Here are some tips from Vijay Chattha, head of mobile apps marketing and PR agency AppLaunchPR.

While the word “app” recently appeared on an annual list of words that should be banned from the English language, you won’t see rich mobile application developers, giddy PR executives and satisfied smartphone owners dropping… Continued

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two,… Continued