Archive: January 2010

PR and Marketing Clashing Over Green Initiatives

January 19th, 2010 by

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50%… Continued

A CMO Weighs In On The Marketing/PR Divide

January 19th, 2010 by

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two,… Continued

Tips for Going Grassroots

January 18th, 2010 by

Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign.

Deal Undone: Grassroots Campaign Quashes Planned Cold Storage Facility in The Big Easy

January 18th, 2010 by

Organization: Faubourg Marigny Improvement Association Agency: Deveney Communication Timeframe: January-June, 2009 “It’s a done deal.” That was the conclusion of just about every federal, state and local government official involved in the decision to locate… Continued

PR, Marketing Battle Over Green; Reduced State of the Media; Papers Still Drive Knowledge; Minority Web Use

January 18th, 2010 by

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50% of marketers indicate they have complete or consultative control of green marketing, 57% of PR practitioners say that have control of sustainability programs.

PR News Announces CSR Awards Finalists

January 18th, 2010 by

In challenging economic times, corporate social responsibility efforts could get short shrift, but that’s not the case for the CSR Awards finalists listed below, who have raised the bar in communicating CSR successes. The winners… Continued

Six Tips for an Effective Movile APP Campaign

January 18th, 2010 by

Considering launching a mobile app for your organization? Here are some tips from Vijay Chattha, head of mobile apps marketing and PR agency AppLaunchPR.

Apps Attack: Mobile Applications Offer PR Big Branding Opportunities

January 18th, 2010 by

While the word “app” recently appeared on an annual list of words that should be banned from the English language, you won’t see rich mobile application developers, giddy PR executives and satisfied smartphone owners dropping… Continued

A CMO Weighs in on the Marketing/PR Divide

January 18th, 2010 by

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two,… Continued

Ownership of Social Media: Making The Case for Public Relations

January 18th, 2010 by

As the number of communications platforms reaching customers and other stakeholders rises, decisions on who should guide those platforms become more complex. Yet those decisions have a monumental effect on communications success and, ultimately, the… Continued