Archive: January 2010

Goldman Sachs’ Bonus Quagmire: PR Overhaul Needed

January 25th, 2010 by

All eyes will be on Goldman Sachs this week as it gets ready to reveal employee compensation details—after postponing the announcement last week. Given the ongoing public distrust of the financial sector and some questionable… Continued

How to Balance the Demands of Clients With the Needs of Media

January 25th, 2010 by

As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. But I’m afraid something very critical—and very basic—might be getting lost… Continued

Applying Lean Six Sigma Science to the Art of PR

January 25th, 2010 by

Conduct a quick survey of C-level execs and you will find that they have one thing in common: They are held to strict, metrics-based performance standards. It is this shared connection that often separates the… Continued

Facebook-Focused Campaign Drives Success for AFLAC

January 25th, 2010 by

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make.

Listen, Learn, Adapt: Harnessing The Growing Power of Facebook

January 25th, 2010 by

Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50%… Continued

Minority Web Disconnect Hurts Targeted Communications

January 21st, 2010 by

Low percentage of minorities going online, says study. Less than half of African-Americans and Hispanics polled in a survey regularly use the Internet, making them hard targets for messaging.

Study: Newspapers Still Main Driver of Knowledge

January 21st, 2010 by

Exploration of Baltimore’s news ecosystem finds that 8 out of 10 stories are repeated or repackaged information. A study by the Pew Research Center’s Project for Excellence in Journalism exploring the news ecosystem in Baltimore suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional media—particularly newspapers.

2009 Rocked by Media Closures, Says Report

January 21st, 2010 by

Newspapers hit hard in changing media landscape. Media relations specialists have fewer newspapers to target, as approximately 293 papers folded in 2009, with nearly 100 of them closing up shop in the first quarter alone, says the “2010 State of the Media” report from Vocus.

PR, Marketing Red Over Green?

January 21st, 2010 by

Survey shows control issues between the two camps over green initiatives. 57% of PR practitioners say that have control of sustainability programs. Sales and operations, on the other hand, are skeptical that marketers have so much control of sustainability programs, with just 41% and 21%, respectively, saying control lies in the hands of marketers.

Team Conan or Team Leno?

January 19th, 2010 by

Although the Twitterverse is asking if folks are on #TeamConan or #TeamLeno, the real loser in this match is going to be NBC. It’s mind boggling that a huge media company could be so poor at media and public relations.