Archive: January 2010

All eyes will be on Goldman Sachs this week as it gets ready to reveal employee compensation details—after postponing the announcement last week. Given the ongoing public distrust of the financial sector and some questionable… Continued

As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. But I’m afraid something very critical—and very basic—might be getting lost… Continued

Conduct a quick survey of C-level execs and you will find that they have one thing in common: They are held to strict, metrics-based performance standards. It is this shared connection that often separates the… Continued

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make.

Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50%… Continued

Low percentage of minorities going online, says study. Less than half of African-Americans and Hispanics polled in a survey regularly use the Internet, making them hard targets for messaging.

Exploration of Baltimore’s news ecosystem finds that 8 out of 10 stories are repeated or repackaged information. A study by the Pew Research Center’s Project for Excellence in Journalism exploring the news ecosystem in Baltimore suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional media—particularly newspapers.

Newspapers hit hard in changing media landscape. Media relations specialists have fewer newspapers to target, as approximately 293 papers folded in 2009, with nearly 100 of them closing up shop in the first quarter alone, says the “2010 State of the Media” report from Vocus.

Survey shows control issues between the two camps over green initiatives. 57% of PR practitioners say that have control of sustainability programs. Sales and operations, on the other hand, are skeptical that marketers have so much control of sustainability programs, with just 41% and 21%, respectively, saying control lies in the hands of marketers.

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two,… Continued