2010 NonProfit PR Awards: Email Newsletters

Winner: AICPA - Team Network News

Designed to give its more than 650 employees the latest updates on professional trends, internal news and work-life issues, the American Institute of Certified Public Accountants’ monthly e-newsletter—Team Network News Monthly—features a message from the CEO, original content on professional or business matters, a community forum where staff comments could be posted and, perhaps most importantly, a direct line to the editor whereby employees can offer their own suggestions and requests. AICPA staff are overwhelmingly satisfied with internal communications: 80% like the frequency of communication and 85% feel well informed of office events. More than 96% give AICPA publications a high rating. —Richard Scott

Honorable Mention:

National Education Association - NEA Today Express

Careful consideration of analytics reports and reader responses propel the success of the National Education Association’s monthly e-newsletter, which battles its audience’s irregular office hours (when they exist at all) to secure strong outreach rates. Reaching more than 1.3 million members, NEA Today Express is the single largest driver of traffic to the organization’s website, connecting tens of thousands of educators to vital information about their professional lives.