Archive: December 2009

PR News Celebrates Excellence at PR People Awards

December 1st, 2009 by

Weber Shandwick’s Leslie Gaines-Ross and Turner Broadcasting System’s Sal Petruzzi were among PR News‘ PR People Award winners announced today at the National Press Club in Washington, D.C.

Release Me: The New Rules of News Releases

December 1st, 2009 by

Best practices for writing and targeting that time-hallowed news offering—the press release

Feeling Socially Inept? It’s Time for a Social Media Gut Check

December 1st, 2009 by

Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media. It’s possible you may be wrapped up in using your extensive social media tool kit and not thinking about ideas and conversations that are flowing in cyberspace.

Getting the C-Suite to Understand and Value CSR

December 1st, 2009 by

t is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who have made a name for themselves by being more responsible and more sustainable (i.e., Starbucks, HP, Coca-Cola), it is often seen as something “nice to do” but certainly not a priority.