Archive: November 2009

Quick Study: Trends in Social Media for 2010; Use of Video in News Releases

November 2nd, 2009 by

State of the Blogosphere: Technorati’s State of the Blogosphere 2009 report has hit the Web, offering insights into professional blogging activities, brands in the blogosphere, monetization and bloggers’ impact on national and global events. Among this year’s findings and insights:

Biz Goals & PR Contributions: A PR News/BurrellesLuce Survey

November 2nd, 2009 by

According to a survey of more than 400 communications professionals conducted by PR News and BurrellesLuce, the two most important media categories that help execs attain their goals are print and broadcast (38% and 24%, respectively), with social media coming in fourth at 15%.

Mainstream to Tweetstream: The Future of Integrated Measurement

November 2nd, 2009 by

Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results.

5 Ways to Organize Social Media in Your Company

November 2nd, 2009 by

1. Employees are blocked • Reach: No impact • Influence: No message 2. Employees have access but aren’t trained • Reach: Marginal impact • Influence: Accidentally on message 3. Trained spokespersons • Reach: Limited impact… Continued

How to Socialize a Brand as Media Platforms Converge

November 2nd, 2009 by

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts.

How to Launch a Green Platform and Win Stakeholder Confidence

November 2nd, 2009 by

If you’re thinking of launching a green communications platform, make sure to keep multiple stakeholders in mind.

Collaborating on an Integrated Campaign

November 2nd, 2009 by

For a campaign with as many moving pieces as LEGO’s “Go Miniman Go,” streamlined communications between LEGO and its agency partner Flashpoint PR was critical to successful execution. Kristin Greene, a principal at Flashpoint PR, attributes the campaign’s success to the following best practices for effective collaboration: