Archive: November 2009

NonProfit PR Awards: Nonprofit PR Team Of Year

November 9th, 2009 by

Campaign: Go Red for Women and Edelman Team Winner: American Heart Association & Edelman In Go Red for Women campaign’s six-year lifespan, the visibility of the women’s heart health movement in the U.S. has been… Continued

NonProfit PR Awards: PR on a Shoestring

November 9th, 2009 by

Campaign: A Dog for Obama Winner: American Kennel Club When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform… Continued

NonProfit PR Awards: Press Release

November 9th, 2009 by

Campaign: NHLBI’s Pounds Lost Weight Loss Study—A Diet for Media Success Winner: National Heart, Lung and Blood Institute & Ogilvy Public Relations Worldwide To drive home its core messaging—the importance of eating a reduced-calorie, heart-healthy… Continued

NonProfit PR Awards: Public Service Campaign

November 9th, 2009 by

Campaign: Generics are REAL Winner: Excellus BlueCross BlueShield To increase generic drug fill rates across upstate New York to produce out-of-pocket savings for consumers, Excellus BlueCross BlueShield launched a multi-year campaign whose core message was:… Continued

State of the Blogosphere

November 6th, 2009 by

A new study has come out via Technorati that examines current trends in the blogosphere. Among the findings: 71% of respondents reported that blogging has given them much greater visibility in their industry, and 63% said prospective clients have read their blog and, as a result, purchased their products/services.

Consumers Expect Brands to Support Causes

November 4th, 2009 by

Even though consumer spending has ebbed since the downturn, many still expect companies to partake in charitable giving.

How to Socialize a Brand as Media Platforms Converge

November 3rd, 2009 by

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. After all, the majority of business leaders would finally agree that digital communications channels aren’t going anywhere, and neither are traditional ones.

PR News Announces Nonprofit PR Award Winners

November 3rd, 2009 by

The leading communicators and teams in the nonprofit sector were honored at an awards event Nov. 3 at the National Press Club in Washington, D.C. The overriding theme? PR pros keep getting better at applying their formidable skills in the service of the community at large.

Brand Survival in the Age of Asymmetric Comms

November 2nd, 2009 by

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.

IHOP Gets Egg on Its Face After Humane Society Goes on Offensive

November 2nd, 2009 by

In this PR News case study, we look at the Humane Society’s tactics in its efforts to draw attention to what it deemed animal cruelty at egg-supplier International House of Pancakes, and at IHOP’s measured response to the multi-platform campaign.