Archive: November 2009

Campaign: Pound For Pound Challenge Winner: Feeding America, General Mills & The Biggest Loser Overeating is a chronic and widespread problem in the U.S.—approximately 130 million Americans are overweight or obese. At the same time,… Continued

Campaign: Small Things Considered Winner: American Society for Microbiology They say big things come in small packages—an adage known all too well by Moselio Schaechter, former president of the American Society for Microbiology. Elio, as… Continued

Year over year, the finalists for PR News’ NonProfit PR Awards raise the bar for doing well by doing good, and 2009 was no exception. This year’s finalists, which represent industries and interests as diverse… Continued

A new study has come out via Technorati that examines current trends in the blogosphere. Among the findings: 71% of respondents reported that blogging has given them much greater visibility in their industry, and 63% said prospective clients have read their blog and, as a result, purchased their products/services.

Even though consumer spending has ebbed since the downturn, many still expect companies to partake in charitable giving.

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. After all, the majority of business leaders would finally agree that digital communications channels aren’t going anywhere, and neither are traditional ones.

The leading communicators and teams in the nonprofit sector were honored at an awards event Nov. 3 at the National Press Club in Washington, D.C. The overriding theme? PR pros keep getting better at applying their formidable skills in the service of the community at large.

For a campaign with as many moving pieces as LEGO’s “Go Miniman Go,” streamlined communications between LEGO and its agency partner Flashpoint PR was critical to successful execution. Kristin Greene, a principal at Flashpoint PR, attributes the campaign’s success to the following best practices for effective collaboration:

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.

State of the Blogosphere: Technorati’s State of the Blogosphere 2009 report has hit the Web, offering insights into professional blogging activities, brands in the blogosphere, monetization and bloggers’ impact on national and global events. Among this year’s findings and insights: