Campaign: Go Red for Women and Edelman Team Winner: American Heart Association & Edelman In Go Red for Women campaign’s six-year lifespan, the visibility of the women’s heart health movement in the U.S. has been… Continued
Archive: November 2009
Campaign: NHLBI’s Pounds Lost Weight Loss Study—A Diet for Media Success Winner: National Heart, Lung and Blood Institute & Ogilvy Public Relations Worldwide To drive home its core messaging—the importance of eating a reduced-calorie, heart-healthy… Continued
Campaign: Generics are REAL Winner: Excellus BlueCross BlueShield To increase generic drug fill rates across upstate New York to produce out-of-pocket savings for consumers, Excellus BlueCross BlueShield launched a multi-year campaign whose core message was:… Continued
A new study has come out via Technorati that examines current trends in the blogosphere. Among the findings: 71% of respondents reported that blogging has given them much greater visibility in their industry, and 63% said prospective clients have read their blog and, as a result, purchased their products/services.
The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. After all, the majority of business leaders would finally agree that digital communications channels aren’t going anywhere, and neither are traditional ones.
The leading communicators and teams in the nonprofit sector were honored at an awards event Nov. 3 at the National Press Club in Washington, D.C. The overriding theme? PR pros keep getting better at applying their formidable skills in the service of the community at large.
Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.
In this PR News case study, we look at the Humane Society’s tactics in its efforts to draw attention to what it deemed animal cruelty at egg-supplier International House of Pancakes, and at IHOP’s measured response to the multi-platform campaign.