Campaign: Lemelson – MIT Program Index Winner: MIT & Cone In January 2009, the Lemelson-MIT Program, a nonprofit program at MIT, commissioned Cone to conduct a survey among teens to cover their attitudes toward science,… Continued
Archive: November 2009
This year’s finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good. The following winner and honorable mentions in the media relations campaign (over $50,000) is no exception to the rule.
CSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation.
Campaign: Tell a Gal P.A.L. 2008 Campaign Winner: The Allstate Foundation & Zeno Group Nearly 75% of Americans know someone who is or has been a victim of domestic violence. But the issue has largely… Continued
Campaign: Defense Media Activity—The Pentagon Channel Winner: The Defense Media Activity—Alexandria The Defense Media Activity-Alexandria realized that The Pentagon Channel, AFPS and Emerging Media possessed the platforms needed to cross-promote stories that would reach its… Continued
Campaign: NHL Beard-a-thon Winner: NHL & Cenergy Communications In accordance with NHL superstitions, players stop shaving when they enter the Stanley Cup playoffs and only begin again when their teams are eliminated. In anticipation of… Continued
Campaign: ZooView: Online Employee Newsletter Winner: San Diego Zoo The San Diego Zoo’s monthly online employee newsletter, “ZooView,” is designed to keep staffers informed about goings-on and to support the zoo’s conservation and education mission.… Continued
Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG,… Continued
Campaign: Anesthesiologists: Physicians Providing the Lifeline to Modern Medicine Winner: The American Society of Anesthesiology & FD Seeking to rebrand itself as representing physicians who make 21st century medicine possible with improved safety and advances,… Continued