Archive: November 2009

NonProfit PR Awards: Media Relations Campaign: <$50,000 Budget

November 9th, 2009 by

Campaign: Lemelson – MIT Program Index Winner: MIT & Cone In January 2009, the Lemelson-MIT Program, a nonprofit program at MIT, commissioned Cone to conduct a survey among teens to cover their attitudes toward science,… Continued

NonProfit PR Awards: Media Relations Campaign: >$50,000 Budget

November 9th, 2009 by

This year’s finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good. The following winner and honorable mentions in the media relations campaign (over $50,000) is no exception to the rule.

CSR or So What?  The Smart Way to Being Socially Responsible

November 9th, 2009 by

CSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation.

NonProfit PR Awards: Video/Podcast Program

November 9th, 2009 by

Campaign: To Catch a Pirate Winner: Business Software Alliance & FD In the computer community, software piracy is a serious problem, resulting in the loss of billions of dollars a year. Wishing to mitigate this… Continued

NonProfit PR Awards: Social Responsibility Campaign

November 9th, 2009 by

Campaign: Tell a Gal P.A.L. 2008 Campaign Winner: The Allstate Foundation & Zeno Group Nearly 75% of Americans know someone who is or has been a victim of domestic violence. But the issue has largely… Continued

NonProfit PR Awards: Social Media

November 9th, 2009 by

Campaign: Defense Media Activity—The Pentagon Channel Winner: The Defense Media Activity—Alexandria The Defense Media Activity-Alexandria realized that The Pentagon Channel, AFPS and Emerging Media possessed the platforms needed to cross-promote stories that would reach its… Continued

NonProfit PR Awards: Fundraising And Membership Campaign

November 9th, 2009 by

Campaign: NHL Beard-a-thon Winner: NHL & Cenergy Communications In accordance with NHL superstitions, players stop shaving when they enter the Stanley Cup playoffs and only begin again when their teams are eliminated. In anticipation of… Continued

NonProfit PR Awards: Internal Publications

November 9th, 2009 by

Campaign: ZooView: Online Employee Newsletter Winner: San Diego Zoo The San Diego Zoo’s monthly online employee newsletter, “ZooView,” is designed to keep staffers informed about goings-on and to support the zoo’s conservation and education mission.… Continued

NonProfit PR Awards: Marketing Communications

November 9th, 2009 by

Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG,… Continued

NonProfit PR Awards: Member Communications

November 9th, 2009 by

Campaign: Anesthesiologists: Physicians Providing the Lifeline to Modern Medicine Winner: The American Society of Anesthesiology & FD Seeking to rebrand itself as representing physicians who make 21st century medicine possible with improved safety and advances,… Continued