Archive: November 2009

Campaign: Do It Now Challenge Winner: R/P Marketing PR & Second Chance Trust Fund/Donate Life Ohio Second Chance Trust Fund/Donate Life Ohio tapped R/P Marketing Public Relations to increase Ohio residents’ awareness of the need… Continued

Campaign: Stop Cold Storage Campaign 2009 Winner: Deveney Communication & FMIA In February and March 2009, Deveney Communication teamed up with the Faubourg Marigny Improvement Association (FMIA) to oppose the Port of New Orleans’ plan… Continued

Campaign: National Beer Wholesalers Association—www.nbwa.org Winner: National Beer Wholesalers Association & NJI Media Group From January to July 2009, the National Beer Wholesalers Association tasked NJI Media Group to do an overhaul of its Web… Continued

Campaign: To Catch a Pirate Winner: Business Software Alliance & FD In the computer community, software piracy is a serious problem, resulting in the loss of billions of dollars a year. Wishing to mitigate this… Continued

Campaign: Tell a Gal P.A.L. 2008 Campaign Winner: The Allstate Foundation & Zeno Group Nearly 75% of Americans know someone who is or has been a victim of domestic violence. But the issue has largely… Continued

Campaign: Defense Media Activity—The Pentagon Channel Winner: The Defense Media Activity—Alexandria The Defense Media Activity-Alexandria realized that The Pentagon Channel, AFPS and Emerging Media possessed the platforms needed to cross-promote stories that would reach its… Continued

Campaign: Generics are REAL Winner: Excellus BlueCross BlueShield To increase generic drug fill rates across upstate New York to produce out-of-pocket savings for consumers, Excellus BlueCross BlueShield launched a multi-year campaign whose core message was:… Continued

Campaign: Stand Up for Veterans Winner: Disabled American Veterans with Hyde Park Communications To help break the Washington gridlock that prevents veterans from accessing the health care services they need from the Department of Veterans… Continued

Campaign: NHLBI’s Pounds Lost Weight Loss Study—A Diet for Media Success Winner: National Heart, Lung and Blood Institute & Ogilvy Public Relations Worldwide To drive home its core messaging—the importance of eating a reduced-calorie, heart-healthy… Continued

Campaign: A Dog for Obama Winner: American Kennel Club When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform… Continued