Archive: November 2009

Twitter Lessons for Companies Big and Small

November 16th, 2009 by

Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively… Continued

Taking SEO Strategies Beyond Search Engines

November 16th, 2009 by

One needn’t look far to identify the crux of SEO—after all, it’s embedded into its very name. Search engines’ primary raison d’être is to account for all Web content and, in turn, provide results pertinent to specific search queries.

How To Leverage the Reach of Local Newspapers

November 16th, 2009 by

The reports of newspaper’s impending demise have been greatly exaggerated. The most hallowed of traditional  media can still be an effective tool for PR campaigns.

Honoring CDC’s Efforts to Manage and Contain a Pandemic

November 16th, 2009 by

On November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner.

Proving Your Worth: Managing Client Expectations

November 12th, 2009 by

Now that you are hired, what does the client expect you to deliver? What do you need to achieve for the effort to be considered a success? An organization has made the choice to invest in your firm and now you will need to devise a plan to deliver that return on investment.

Coping with the Rise of the Fractured Communications Class

November 12th, 2009 by

On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite… Continued

NonProfit PR Awards: Employee Communications

November 9th, 2009 by

Campaign: OneSight: Global Launch & Year One Communications Campaign Winner: OneSight, A Luxottica Group Foundation In early 2008, Luxottica Group, one of the world’s largest eyeware manufacturers, designers and distributors, supported three vision care charities,… Continued

NonProfit PR Awards: Digital PR and Marketing

November 9th, 2009 by

Campaign: Your Choice to Empower Campaign Winner: The Allstate Foundation & Fleishman-Hillard Research shows that one in four women have experienced domestic violence directly, and more than half of all Americans know someone who has… Continued

NonProfit PR Awards: Crisis Management

November 9th, 2009 by

Campaign: CDC Responds to 2009 H1N1 Influenza Public Health Crisis Winner: Centers for Disease Control Ever since news of a potent and active flu strain, conspicuously dubbed “swine flu,” emerged in April 2009, the Centers… Continued

NonProfit PR Awards: Corporate Nonprofit Partnerships

November 9th, 2009 by

Campaign: Pound For Pound Challenge Winner: Feeding America, General Mills & The Biggest Loser Overeating is a chronic and widespread problem in the U.S.—approximately 130 million Americans are overweight or obese. At the same time,… Continued