Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively… Continued
Archive: November 2009
One needn’t look far to identify the crux of SEO—after all, it’s embedded into its very name. Search engines’ primary raison d’être is to account for all Web content and, in turn, provide results pertinent to specific search queries.
On November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner.
Now that you are hired, what does the client expect you to deliver? What do you need to achieve for the effort to be considered a success? An organization has made the choice to invest in your firm and now you will need to devise a plan to deliver that return on investment.
On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite… Continued
Campaign: OneSight: Global Launch & Year One Communications Campaign Winner: OneSight, A Luxottica Group Foundation In early 2008, Luxottica Group, one of the world’s largest eyeware manufacturers, designers and distributors, supported three vision care charities,… Continued
Campaign: Your Choice to Empower Campaign Winner: The Allstate Foundation & Fleishman-Hillard Research shows that one in four women have experienced domestic violence directly, and more than half of all Americans know someone who has… Continued
Campaign: CDC Responds to 2009 H1N1 Influenza Public Health Crisis Winner: Centers for Disease Control Ever since news of a potent and active flu strain, conspicuously dubbed “swine flu,” emerged in April 2009, the Centers… Continued
Campaign: Pound For Pound Challenge Winner: Feeding America, General Mills & The Biggest Loser Overeating is a chronic and widespread problem in the U.S.—approximately 130 million Americans are overweight or obese. At the same time,… Continued