Archive: November 2009

One needn’t look far to identify the crux of SEO—after all, it’s embedded into its very name. Search engines’ primary raison d’être is to account for all Web content and, in turn, provide results pertinent to specific search queries.

The reports of newspaper’s impending demise have been greatly exaggerated. The most hallowed of traditional  media can still be an effective tool for PR campaigns.

On November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner.

Now that you are hired, what does the client expect you to deliver? What do you need to achieve for the effort to be considered a success? An organization has made the choice to invest in your firm and now you will need to devise a plan to deliver that return on investment.

On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite… Continued

CSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation.

This year’s finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good. The following winner and honorable mentions in the media relations campaign (over $50,000) is no exception to the rule.

Campaign: Lemelson – MIT Program Index Winner: MIT & Cone In January 2009, the Lemelson-MIT Program, a nonprofit program at MIT, commissioned Cone to conduct a survey among teens to cover their attitudes toward science,… Continued

Campaign: truth orange summer tour 2009 Winner: American Legacy Foundation & the ad*itive Launched in 2000, the American Legacy Foundation’s truth youth smoking prevention campaign had one goal: to save lives by reducing the number… Continued

Campaign: Hillsides Foster Soles Winner: Hillsides The statistics surrounding foster care in America are staggering: More than 500,000 children are in foster care nationwide, with more than 102,000 in California alone. What’s more, 40% of… Continued