Archive: November 2009

Why Should Luxury Companies Care about Sustainability and Social Responsibility?

November 23rd, 2009 by

Running a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds… Continued

Aiming for the Perfect Metrics Formula

November 23rd, 2009 by

There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following:

Tips For Making Twitter a Reality For an Organization

November 23rd, 2009 by

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives.

PR News Announces PR People Award Finalists, Hall of Fame Inductees & 15-to-Watch Selections

November 16th, 2009 by

While its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition.

Case Study: Going Digital to Market a New Product

November 16th, 2009 by

According to Chris Anderson, editor of Wired magazine and author of Free: The Future of a Radical Price ( Hyperion, 2009), the most effective price is no price at all in the digital marketplace.

Now & Then: A Retrospective on 3 Years in PR

November 16th, 2009 by

For any other era or generation, a timeframe of three years would be a mere blip in the overall timeline of anything—a career, a trend, a lifetime, etc. But for me, that three-year timeframe marks… Continued

Brand Survival in the Age of Asymmetric Comms

November 16th, 2009 by

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.… Continued

Writing for the Web: Best Practices

November 16th, 2009 by

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines:

How To…Leverage the Reach of Local Newspapers

November 16th, 2009 by

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of… Continued

Tips for Making Twitter a Reality in any Organization

November 16th, 2009 by

While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services… Continued