There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following:
Archive: November 2009
Tips For Making Twitter a Reality For an Organization
November 23rd, 2009 by PRNEWSTips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives.
Leveraging Twitter For Media Relations
November 23rd, 2009 by PRNEWSHow two different brands are using Twitter for their media relations efforts.
Brand Survival in the Age of Asymmetric Comms
November 16th, 2009 by DANIEL BINGHAMUntil now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.… Continued
Now & Then: A Retrospective on 3 Years in PR
November 16th, 2009 by Courtney BarnesFor any other era or generation, a timeframe of three years would be a mere blip in the overall timeline of anything—a career, a trend, a lifetime, etc. But for me, that three-year timeframe marks… Continued
PR News Announces PR People Award Finalists, Hall of Fame Inductees & 15-to-Watch Selections
November 16th, 2009 by PRNEWSWhile its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition.
How To…Leverage the Reach of Local Newspapers
November 16th, 2009 by PRNEWS“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of… Continued
Tips for Making Twitter a Reality in any Organization
November 16th, 2009 by PRNEWSWhile there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services… Continued
Twitter Lessons for Companies Big and Small
November 16th, 2009 by PRNEWSMuch has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively… Continued
Writing for the Web: Best Practices
November 16th, 2009 by PRNEWSWriting for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines: