Archive: October 2009

Measuring The Return on Company Philanthropy

October 20th, 2009 by

Why measuring your company’s ROI should go beyond sales and profits.

The Top Places to Work in PR: Agency—Carmichael Lynch Spong

October 19th, 2009 by

Founded in 1990, Carmichael Lynch Spong is now ranked among the 15 largest PR agencies in the world, but it still bills itself as the “alternative to big, bland firms doing ordinary, off-the-shelf work.” The… Continued

Going, Going, Gone: How to Go Green Without Greenwashing

October 19th, 2009 by

How to tell an authentic environmental story without resorting to greenwashing

Communication Tips to Get Your CSR Program Noticed

October 19th, 2009 by

Generate media attention for your CSR initiatives.

PR News’ 2009 Top Places to Work in PR

October 19th, 2009 by

PR News has selected its Top Places to Work in PR, class of 2009. Winners in the corporate, agency and nonprofit categories were honored on Oct. 21 in NYC.

The Top Places to Work in PR: Agency—Cohn Marketing

October 19th, 2009 by

Founded in the spring of 2000, Cohn Marketing quickly outgrew its initial location, a 150-square-foot “closet” located in Boulder, Colo., to accommodate the growing staff size. Now at 22 employees (and on its third office… Continued

The Top Places to Work in PR: Agency—Marina Maher Communications

October 19th, 2009 by

Marina Maher Communications (MMC) is committed to keeping all employee communications channels wide open. Whether through the monthly agency-wide staff meetings, monthly practice group meetings, the internal bimonthly newsletter “HotHotHot,” new employee breakfasts or the… Continued

The Top Places to Work in PR: Agency—MWW Group

October 19th, 2009 by

Employees view MWW Group’s culture as one that “is about striving to be excellent every day and to produce award-winning and effective work for clients.” This internal culture drives the “Aim High. Deliver” attitude that… Continued

The Top Places to Work in PR: Agency—Sterling Communications

October 19th, 2009 by

Sterling Communications’ employee track record is … well, sterling, having never recorded a single layoff in the Silicon Valley-based firm’s 20-year history—not even during the dot-com bust or the current downturn. Thus, the agency is… Continued

The Top Places to Work in PR: Agency—Text 100

October 19th, 2009 by

This tech-centric boutique consultancy tags itself as “big agency 2.0,” combining analyst, traditional and social media to offer best-in-class insights to its global client portfolio, which includes multinational behemoths like IBM, eBay and Philips. Text… Continued