Why measuring your company’s ROI should go beyond sales and profits.
Archive: October 2009
Founded in 1990, Carmichael Lynch Spong is now ranked among the 15 largest PR agencies in the world, but it still bills itself as the “alternative to big, bland firms doing ordinary, off-the-shelf work.” The… Continued
How to tell an authentic environmental story without resorting to greenwashing
Generate media attention for your CSR initiatives.
Founded in the spring of 2000, Cohn Marketing quickly outgrew its initial location, a 150-square-foot “closet” located in Boulder, Colo., to accommodate the growing staff size. Now at 22 employees (and on its third office… Continued
Marina Maher Communications (MMC) is committed to keeping all employee communications channels wide open. Whether through the monthly agency-wide staff meetings, monthly practice group meetings, the internal bimonthly newsletter “HotHotHot,” new employee breakfasts or the… Continued
Employees view MWW Groupâ€™s culture as one that â€œis about striving to be excellent every day and to produce award-winning and effective work for clients.â€ This internal culture drives the â€œAim High. Deliverâ€ attitude that… Continued
Sterling Communications’ employee track record is … well, sterling, having never recorded a single layoff in the Silicon Valley-based firm’s 20-year history—not even during the dot-com bust or the current downturn. Thus, the agency is… Continued
This tech-centric boutique consultancy tags itself as “big agency 2.0,” combining analyst, traditional and social media to offer best-in-class insights to its global client portfolio, which includes multinational behemoths like IBM, eBay and Philips. Text… Continued