Archive: October 2009

2009 Platinum PR Awards: Blog

October 26th, 2009 by

Lion Brand Yarn: The Lion Brand Notebook (co-winner) To strengthen brand loyalty and provide a platform for both its customers and associates, longtime yarn creator Lion Brand launched a blog a year ago. For Lion… Continued

2009 Platinum PR Awards: Annual Reports—Cracker Barrel Old Country Store

October 26th, 2009 by

Fiscal 2008 CBRL Group Inc. To make the best of a difficult economy, the Cracker Barrel Old Country Store (CBRL) decided to use its 2008 annual report to demonstrate the brand’s strength. Released in the… Continued

2009 Platinum PR Awards: Anniversary—GE Corporate

October 26th, 2009 by

Ecomagination Anniversary: The Next Wave Ecomagination—GE’s business initiative aimed at helping meet customers’ demands for more energy-efficient products—was planning its three-year anniversary event in Beijing when, on May 12, 2008, a major earthquake devastated the… Continued

PR News Announces 2009 Platinum PR Award Winners

October 26th, 2009 by

PR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was.

2009 Platinum PR Awards: Podcast/Video—Cosmopolitan

October 26th, 2009 by

Cosmopolitan StarLaunch In September 2008, Cosmopolitan set out to find the next “fun, fearless female” musician through “StarLaunch,” an effort to build upon the power of the Cosmo brand via a platform that directly connected… Continued

2009 Platinum PR Awards: CSR/Citizenship Reports—Office Depot

October 26th, 2009 by

Going Green Saves Green First developed in 2006, the Office Depot Environmental Internet Press Kit (IPK) has become the go-to destination for information on the company’s environmental products and initiatives. To take IPK from a… Continued

2009 Platinum PR Awards: Editorial/Op-Ed—The Marcus Group Inc.

October 26th, 2009 by

“As a for-profit, Horizon will have even less inclination to care” In September 2008, the Children’s Hospital of Philadelphia was told by Horizon Blue Cross Blue Shield that it would be dropped from the insurer’s… Continued

2009 Platinum PR Awards: Media Events—PainePR & Duracell

October 26th, 2009 by

Duracell Powers New Year’s Eve in Times Square New York City’s Times Square is one of the biggest stages on New Year’s Eve, with millions of people from around the world gathering to see the… Continued

2009 Platinum PR Awards: Marketing Communications—American Legacy Foundation & the ad*itive

October 26th, 2009 by

truth Orange Summer Tour 2008 Since being established in 2000, the American Legacy Foundation’s “truth” youth smoking prevention campaign has been saving lives by reducing the number of young adults who begin smoking. In preparation… Continued

2009 Platinum PR Awards: Internal Publication

October 26th, 2009 by

General Electric Company: Company-Wide Intranet Redesign (co-winner To improve employee communications by increasing transparency and enabling two-way conversations among staffers, executives from GE’s communications, digital media and IT departments set out to overhaul the company-wide… Continued