Archive: October 2009

Environment as a Business Opportunity Two years ago, Bank of America announced a $20 billion, 10-year initiative to address climate change by championing sustainable business practices; by the end of 2008, it had already completed… Continued

Honeywell Nobel Laureate Lecture Series Promoting science and math education is a top priority for Honeywell, as is recruiting top talent globally. To marry these efforts, and to upend the declining number of young adults… Continued

HP & EDS: Becoming One HP To make sure stakeholder communications regarding HP’s acquisition of EDS were consistent and aligned, Hill &Knowlton launched a campaign that focused on the periods before, during and after the… Continued

Allrecipes Monthly Measuring Cup Consumer Trend Report Food Web site Allrecipes.com wanted to position itself as a thought leader and valuable source of timely consumer trend data. It also wanted to shift perceptions of the… Continued

To ratchet up interest in New Orleans as an entertainment/cultural center following the destruction wrought by Hurricane Katrina, the Louisiana Office of Tourism retained Deveney Communication to come up with a course of action. The… Continued

Greening the Dot: How Green Is Your Footprint? To provide their employees with tools and tips for becoming more environmentally responsible, Deloitte launched its “Greening the Dot” sustainability initiative. The purpose was to engage with… Continued

“As a for-profit, Horizon will have even less inclination to care” In September 2008, the Children’s Hospital of Philadelphia was told by Horizon Blue Cross Blue Shield that it would be dropped from the insurer’s… Continued

Going Green Saves Green First developed in 2006, the Office Depot Environmental Internet Press Kit (IPK) has become the go-to destination for information on the company’s environmental products and initiatives. To take IPK from a… Continued

The Hijacking of Biscaglia: Communicating With Families During a Hostage Crisis In November 2008, CJP Communications’ crisis team was retained to manage the entire communications efforts of Industrial Shipping Enterprises Corp. after its ship, the… Continued

Toys for Tots Literacy Program To demonstrate its commitment to social responsibility and to strengthen its three-year alliance with Toys for Tots (TFT), UPS subsidary The UPS Store decided to make the holidays-only program a… Continued