Archive: October 2009

2009 Platinum PR Awards: Press Release—Boost Mobile

October 26th, 2009 by

$50: Monthly Unlimited As consumers become more cost-conscious, prepaid wireless cell phone carriers are seeing an upswing in business. For Boost Mobile, this proved to be the right time to define itself as a straightforward… Continued

2009 Platinum PR Awards: Online Communications

October 26th, 2009 by

ALPO & Cone Inc.: ALPO Real Meat Moments (co-winner) In spring 2008, ALPO tapped Cone Inc. to launch its first PR campaign in years, with the goal of creating excitement around the dog food brand and… Continued

2009 Platinum PR Awards: Research & Measurement—The Coca-Cola Company & FD

October 26th, 2009 by

Managing Ahead of the Curve As part of the relationship between FD and the Coca-Cola Company, the two parties decided in November 2008 to launch an investor relations-focused and research-based engagement study to recalibrate investor… Continued

2009 Platinum PR Awards: Satellite Media Tours—Rasky Baerlin Strategic Communications

October 26th, 2009 by

A Pivotal Meeting With Pope Benedict XVI During the April 2008 visit of Pope Benedict XVI to the U.S., Rasky Baerlin Strategic Communications worked closely with Boston’s Roman Catholic Archdiocese to manage media activity relating… Continued

2009 Platinum PR Awards: Social Media Campaign—CNN

October 26th, 2009 by Inauguration Collaboration As the 2008 presidential election results were being broadcast to a global audience, viewers around the world were simultaneously updating their Facebook statuses—an occurrence that a group of employees thought to… Continued

Best Practices to Creating an Effective CSR Report

October 26th, 2009 by

CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

2009 Platinum PR Awards: Small PR Firm—Lewis PR US

October 26th, 2009 by

With 38 offices across the globe, Lewis works with leading and emerging brands in both the b2b and b2c sectors. Since the beginning of 2008, the agency has signed approximately 35 new clients, including Bigfoot… Continued

2009 Platinum PR Awards: Midsize PR Firm—Coyne PR

October 26th, 2009 by

In 2008, Coyne PR grew 38% as an agency, from $8.4 million to $11.6 million, and increased profitability to 17%—a remarkable feat during a recession. Fueling this explosive growth were a number of AOR and… Continued

2009 Platinum PR Awards: Large PR Firm—Ogilvy PR

October 26th, 2009 by

During volatile times, Ogilvy PR reinvented itself to meet client needs and relearn what makes the agency truly unique. The result: a 10% increase in Ogilvy PR’s global revenues for 2008, with profits in the… Continued

2009 Platinum PR Awards: WOW! Award—Deloitte

October 26th, 2009 by

Greening the Dot: How Green is Your Footprint? To steer its offices nationwide into the right environmental direction, Deloitte embarked on a ambitious enterprise that challenged employees to reduce the company’s footprint. Marshalled by Deloitte’s… Continued