Archive: June 2009

DETERMINING TONE: MAN V. MACHINE

June 1st, 2009 by

As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is… Continued

Quick Study: E-Mail Marketing’s Untapped Potential; CMOs’ Learning Curve; Big Brother at Work; Public Confidence Slides

June 1st, 2009 by

â–¶ E-Marketing’s Potential Real, But Unrealized: A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of… Continued

Measurement Minefield: Navigating Social Media Metrics to Deliver Results

June 1st, 2009 by

In the pre-social media world, measuring a PR initiative’s effect on a given stakeholder group was akin to measuring a monologue’s effect on an audience: A message was disseminated, the message recipient listened (or didn’t… Continued

AS THE ECONOMY’S VALUE FALLS, COMMUNICATIONS EXECUTIVES’ STOCKS RISE

June 1st, 2009 by

All this talk of social media-driven integration and its subsequent empowerment of communications executives is all well and good, but does the numerical evidence support anecdotes of communications’ increased value? According to recent industry reports,… Continued

Social Media Drives Integration & Provides Measurement Solutions

June 1st, 2009 by

The emergence of social media as a core business function has created enormous opportunities for public relations and communications professionals to get a bigger piece of the organizational pie—an opportunity, to be sure, but one… Continued

Twitterers Want Info

June 1st, 2009 by

Twitterers = Info Junkies: According to new data from research firm MarketingProfs, nearly 100% of surveyed Twitter users agreed with the statement, “I value getting information in a timely manner,” suggesting that this is among the biggest motivations for using the platform.

Reputation Paramount in a Recession

June 1st, 2009 by

In Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks

Dealing with the Rise of Green Consumer

June 1st, 2009 by

For decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies).… Continued

Ten Ways to Deal with the Media in a Crisis

June 1st, 2009 by

For any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of… Continued

Media Relations During a Crisis: Be Prepared, Then Execute

June 1st, 2009 by

The worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one… Continued