Archive: June 2009

Communications Is Key to Mitigating Risks in Turbulent Economy

June 4th, 2009 by

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued

As the Economy’s Value Falls, Communications Execs’ Stocks Rise

June 4th, 2009 by

All this talk of social media-driven integration and its subsequent empowerment of communications executives is all well and good, but does the numerical evidence support anecdotes of communications’ increased value? According to recent industry reports,… Continued

New Study: Companies Failing To Report Climate Change Impact

June 3rd, 2009 by

Climate change-related disclosure continues to be weak or altogether nonexistent in SEC filings of global companies with the most at stake in preparing for a low-carbon global economy, according to two major studies released today… Continued

Public Blames Media Partially for Being Blindsided by the Recession

June 3rd, 2009 by

According to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the… Continued

Despite the Recession, Execs Say CSR is Important

June 2nd, 2009 by

According to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224… Continued

11 Questions for PR Investment Decision Makers

June 1st, 2009 by

Executives who invest in PR have become much more discriminating when evaluating marketing and communications performance. But, regardless of the current economy, proving the value of PR has endured over time as one of the… Continued


June 1st, 2009 by

• RSS feeds • Comments • Favorites • New vs. returning traffic • Bookmarks • Inbound links • Re-tweets • Net promoter scores • Conversation indexes • Search engine page rankings


June 1st, 2009 by

❑ 1. Identify audiences and publics. ❑ 2. Define objectives for each audience/public. ❑ 3. Define measurement criteria. ❑ 4. Define the benchmark. ❑ 5. Select measurement tools. ❑ 6. Analyze data, draw actionable conclusions… Continued

Measure the Impact of Your Twitter Efforts

June 1st, 2009 by

Perhaps Carl Folta, executive vice president of corporate communications at Viacom, best sums up the essence of Twitter: “It’s all headlines,” he says. “It’s like a haiku.” Well, sort of. Twitter may not confine verbosity… Continued

Case Study: The USO Maps Its Way to Measurement Greatness

June 1st, 2009 by

Company: USO Agency: KDPaine & Partners Timeframe: 2007-ongoing The USO ( United Service Organizations) has deep roots in American culture. A congressionally chartered nonprofit organization that acts as a liaison between the American public and… Continued