Archive: June 2009

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’… Continued

According to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the… Continued

All this talk of social media-driven integration and its subsequent empowerment of communications executives is all well and good, but does the numerical evidence support anecdotes of communications’ increased value? According to recent industry reports,… Continued

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued

According to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the… Continued

Climate change-related disclosure continues to be weak or altogether nonexistent in SEC filings of global companies with the most at stake in preparing for a low-carbon global economy, according to two major studies released today… Continued

According to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224… Continued

â–¶ E-Marketing’s Potential Real, But Unrealized: A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of… Continued

Perhaps Carl Folta, executive vice president of corporate communications at Viacom, best sums up the essence of Twitter: “It’s all headlines,” he says. “It’s like a haiku.” Well, sort of. Twitter may not confine verbosity… Continued

❑ 1. Identify audiences and publics. ❑ 2. Define objectives for each audience/public. ❑ 3. Define measurement criteria. ❑ 4. Define the benchmark. ❑ 5. Select measurement tools. ❑ 6. Analyze data, draw actionable conclusions… Continued