Archive: June 2009

Case Study: Best Buy Turns Black Friday Into a Beacon of Hope in the Midst of a Dismal Economy

June 8th, 2009 by

In the world of retail, the day after Thanksgiving is the official kickoff to the holiday shopping season. Aptly dubbed Black Friday, it’s the day diehard shoppers across the country strategize and camp out in front of their favorite stores in an attempt to score the season’s hottest products at a fraction of the price.

Quick Study: Crisis Coverage; Online Newsroom Access; Small Biz & Social Media; Climate Change

June 8th, 2009 by

â–¶ For Business Crises, Bad Press Doesn’t Fit the Crime: According to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which… Continued

THE 5-STEP COMMUNICATIONS MEASUREMENT SCORECARD

June 8th, 2009 by

When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins,… Continued

Proving Communications’ Worth: From Top-Down to the Bottom Line

June 8th, 2009 by

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and… Continued

Best Practices for Improving Client Satisfaction

June 8th, 2009 by

• Understand the client’s culture. • Be ready on day one. • Strive to sustain a spirit of partnership. • Confirm and document client expectations. • Be explicit about deliverables. • Be clear about processes.… Continued

More for Your $: Expand Integrated Offerings to Grow Client Portfolios

June 8th, 2009 by

Niche PR shops and boutique agencies are popping up left and right, even in today’s challenging business environment. This reality is forcing many well-established organizations to diversify their client offerings in order to remain competitive… Continued

Join the Rest of the Company: Automate PR and Share

June 8th, 2009 by

Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or… Continued

Give them Sustainability without Compromise

June 8th, 2009 by

Sustainability sounded good when money was flowing in. But now that the economy is broken, business sustainability is taking a back seat to business survival. However, now more than ever, this is a time to… Continued

 Web Access Vital to Journalists

June 8th, 2009 by

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’… Continued

For Business Crises, Bad Press Doesn’t Fit the Crime

June 8th, 2009 by

According to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the… Continued