Archive: June 2009

Case Study: UPS Leverages Media Relations & Cohesive Messaging to Trumpet Its Sustainable Spirit

June 15th, 2009 by

Company: UPS Agency: Fleishman-Hillard Timeframe: 2008 With 99,000 vehicles logging 2 billion miles a year, UPS is the Shaquille O’Neal of carbon footprints. And that’s not to say that the company wasn’t sensitive to environmental… Continued

THE STORY BEHIND THE STORY

June 15th, 2009 by

When UPS executives set out to initiate aggressive media outreach around its various environmental endeavors, they decided to use the following nine stories as news hooks, upon which they could build their overall campaign message:… Continued

Crafting Compelling Messages That Resonate

June 15th, 2009 by

One of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the… Continued

Finding and Engaging Customers via Twitter

June 10th, 2009 by

There are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users… Continued

Social Media Measurement Checklist

June 10th, 2009 by

With social media playing an intricate role in the way companies do business, use the checklist below to ensure you take full

Why an Information Ice Age Is on Its Way

June 10th, 2009 by

Sometime around the late 1970s, with the advent of the personal computer, the industrial era morphed into the information age. Marked by a free and speedy flow of news stories, data, personal communications and business… Continued

10 Ways to Generate Buzz for Your Business

June 9th, 2009 by

During the first quarter of 2009, according to a recent report by The Nielsen Company, businesses spent $3.8 billion less on advertising than they did during the same time frame in 2008. With advertising expenditures… Continued

Green is Fundamental to Business Strategies Despite Economy

June 9th, 2009 by

According to a recent survey conducted by Zogby International and Cisco, nearly one-third of businesses say green strategy will not be deterred by economic conditions. Three in ten (29%) U.S. business leaders say their green… Continued

Recession-Themed Communications Tips For the Secondary Financial Services Industry

June 8th, 2009 by

At the outset of current recession, the financial institutions, which were among the first to suffer during the credit crisis in July 2007, were commonly referred to as the canaries in the coal mine. If… Continued

LEVERAGING MULTIPLE CHANNELS WHEN LAUNCHING A CAMPAIGN

June 8th, 2009 by

Events that are linchpins of PR campaigns always require stringent planning, research and execution to kick them off. The logistics are such that it is imperative to draw in all of the departments in your… Continued