Archive: June 2009

SELECTING EMPLOYEE COMMUNICATIONS TOOLS IN A MERGER

June 22nd, 2009 by

• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the… Continued

How To…Create an Effective Social Media Policy

June 22nd, 2009 by

For some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety… Continued

ASSESSING YOUR ORGANIZATION’S RISKS

June 22nd, 2009 by

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in… Continued

Risky Business: Managing Issues to Protect Reputation & Build Brand Equity

June 22nd, 2009 by

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued

Anatomy of an Online News Release

June 22nd, 2009 by

Check out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers.

Boosting Your Bottom Line With Cost-Effective Online PR Tactics

June 22nd, 2009 by

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably… Continued

Anatomy of an Online News Release

June 22nd, 2009 by

The following outline offers a good template on how to construct an online news release.

Best Practices for Increasing Visibility of CSR Campaigns

June 22nd, 2009 by

Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: •    Tell the story: “We are constantly looking for opportunities throughout the organization… Continued

B2B Journalists Feel Digital Media Makes Their Jobs Easier

June 22nd, 2009 by

A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector. Of the 61 professional journalists across several B2B… Continued

Clearing a Passage Through the Frozen Economy

June 19th, 2009 by

We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively… Continued