Archive: June 2009

PR Prescription for Healthy Media Relations

June 23rd, 2009 by

Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a… Continued

E-Mail Marketing’s Untapped Potential

June 23rd, 2009 by

A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of those surveyed, while more than half of the respondents reported little to no change.

The 5-Step Communications Measurement Scorecard

June 23rd, 2009 by

When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins,… Continued

Expand Your Integrated Offerings to Grow Client Portfolios

June 23rd, 2009 by

Niche PR shops and boutique agencies are popping up left and right, even in today’s challenging business environment. This reality is forcing many well-established organizations to diversify their client offerings in order to remain competitive… Continued

8 Green Marketing Ideas For Your Business

June 23rd, 2009 by

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be… Continued

Online Newsroom Access a Must for Journalists

June 23rd, 2009 by

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news.

Quick Study: CEOs’ Reputations Sink; E-Mail Still Comms Default; B2B Media Digs Digital; Marketers Progressing

June 22nd, 2009 by

â–¶ CEOs Not Top Dogs in Terms of Reputation: According to new research from Weber Shandwick and KRC Research, CEOs’ reputations are dismal, even in the eyes of those who work for them. Among the… Continued

Case Study: Intel Energizes Its CSR Commitments, Focusing on Four Causes to Spread the ‘Good’ Word

June 22nd, 2009 by

As the world’s leader in silicon innovation, Intel Corp.’s products and services impact the lives of individuals and communities around the world every day, often in ways that go unnoticed. Just as its

BEST PRACTICES FOR INCREASING VISIBILITY OF CSR CAMPAIGNS

June 22nd, 2009 by

Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: • Tell the story: “We are constantly looking for opportunities throughout the organization… Continued

United We Stand: Employee Comms During M&As

June 22nd, 2009 by

Mergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued