Archive: June 2009

PR in the Unfriendly Skies: Pinnacle Air vs. Air France

June 29th, 2009 by

As someone who flies far more frequently than most, the recent spate of airline disasters has, needless to say, captured my attention. Within days of both the Air France disaster and the Colgan Air crash… Continued

United We Stand: Successful Mergers & Acquisitions Demand a Strong Employee Communications Program

June 29th, 2009 by

Mergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued

Making a Big Deal Out of Small Talk

June 29th, 2009 by

Not all speech is created equally. Keynote addresses, press conferences, sermons, lectures, gossip—they definitely do not evoke the same response. While the higher profile forms of communication make all the headlines, don’t underestimate the potential… Continued

Pay for Play: Prove Your Worth (and Profit) as a Results-Oriented Agency

June 29th, 2009 by

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued

12 Rules for Negotiating the Best Agency Agreements With Your Clients

June 29th, 2009 by

According to Michael Lasky, partner with Davis & Glibert LLP, there are 12 rules agency executives should follow to ensure win-win agreements with their clients: 1. Write a “dear new client” letter. “This is the… Continued

Torching the Media Competition

June 29th, 2009 by

Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics… Continued

Handling The High-Profile Abramoff Case: A Lobbying Scandal  Becomes a PR Mess

June 25th, 2009 by

The first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared about

The C-Level Votes for Web Ads

June 23rd, 2009 by

Forbes ’ 2009 Advertising Effectiveness study is out, and it shows that advertisers consider digital media an increasingly valuable avenue for improving brand perception.

Road Trip: Making the Most of Trade Shows and Industry Events

June 23rd, 2009 by

Industry trade shows and conferences are an excellent way to increase your organization’s visibility, and to network with important customers. But with the rising cost of travel and diminishing marketing budgets thanks to the current… Continued