Mergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued
Archive: June 2009
PR in the Unfriendly Skies: Pinnacle Air vs. Air France
June 29th, 2009 by Katie PaineAs someone who flies far more frequently than most, the recent spate of airline disasters has, needless to say, captured my attention. Within days of both the Air France disaster and the Colgan Air crash… Continued
Beware of Greenwashing Your Business
June 29th, 2009 by PRNEWSBefore you tag your company as green, be sure that you do a self-audit: Are you responsibly
Torching the Media Competition
June 29th, 2009 by PRNEWSCoordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics… Continued
Handling The High-Profile Abramoff Case: A Lobbying Scandal Becomes a PR Mess
June 25th, 2009 by PRNEWSThe first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared about
Road Trip: Making the Most of Trade Shows and Industry Events
June 23rd, 2009 by Dave GroobertIndustry trade shows and conferences are an excellent way to increase your organization’s visibility, and to network with important customers. But with the rising cost of travel and diminishing marketing budgets thanks to the current… Continued
The C-Level Votes for Web Ads
June 23rd, 2009 by PRNEWSForbes ’ 2009 Advertising Effectiveness study is out, and it shows that advertisers consider digital media an increasingly valuable avenue for improving brand perception.
Online Newsroom Access a Must for Journalists
June 23rd, 2009 by PRNEWSThe results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news.
E-Mail Marketing’s Untapped Potential
June 23rd, 2009 by PRNEWSA recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of those surveyed, while more than half of the respondents reported little to no change.