Archive: May 2009

In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits.

â–¶ Rough Waters Breed Brand Piracy: A worldwide survey of more than 300 marketing professionals indicates that the decline of the economy and rise of digital have combined to fuel an alarming increase in brand… Continued

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so… Continued

• Think tribe, not market segment: Find groups of people who have something in common based on their behavior, not their market characteristics. • Think network, not channel: The most important conversations in communities happen… Continued

The proliferation of social media platforms has blurred the once well-defined line that separated public relations from marketing. One-way marketing messages were the rule, and public relations’ relationship-centric duties didn’t factor into the equation. “Companies… Continued

On May 14, 2009, pharmaceutical manufacturing giant Pfizer announced a program that would provide newly unemployed individuals and their families with free medications for up to one year. It’s a public relations coup by any… Continued

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone,… Continued

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon.

In recent articles for PR News Online, I’ve described the importance of measurement to your Web initiatives, and how to examine whether your social media efforts are working. Now it’s time to look at the… Continued

“Best Companies to Work for” lists have served as a barometer of success for decades, but how does your organization rank in the context of public relations? If you work at a PR agency, or… Continued