Archive: January 2009

Preparing Execs for the Always-On World of Social Media Training

January 5th, 2009 by

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued

As Media Continues to Fragment, Communications Pros Take Note

January 5th, 2009 by

Funnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued

Engaging with Activists: 10 Tips from the Trenches

January 5th, 2009 by

Just as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to… Continued