Archive: January 2009

Work Personality-Life Personality Balance: Is Any Town Big Enough?

January 12th, 2009 by

First, we begin with a TREND: We will all begin to realize that “being different” outside of work, that is, trying to be one person one hour, another during another, is an implausible waste of… Continued

Ten Lessons in Cause Branding

January 12th, 2009 by

Following are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3:  It… Continued

Tips for Pitching Bloggers and Developing Stronger Ties with Reporters

January 12th, 2009 by

It’s just not as effective as it used to be to send form e-mails or blanket the world with wire releases. Personal relationships with reporters are key, and it’s significantly more dangerous for PR professionals… Continued

Tip Sheet: New Year’s Resolution: Embrace Social Media

January 12th, 2009 by

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media… Continued

Case Study: Oil and Water: An Integrated Campaign Turns a Slippery Controversy Into a Two-Way Conversation

January 12th, 2009 by

Company: ConocoPhillips Agency: Fleishman-Hillard Timeframe: 2006-2007 Within the last 10 years, skyrocketing gas prices coupled with a climate in crisis have caused a precipitous drop in national consumer confidence toward the oil and natural gas… Continued

Quick Study: Most Media to Retrench in ’09; Online Video Consumption Rises at Work; Millennials Still Hopeful

January 12th, 2009 by

*New Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S.… Continued

PR News Announces CSR Award Finalists

January 12th, 2009 by

Most organizations are engaged in corporate social responsibility at some level, but there’s a short list of companies that are moving the needle in the CSR space, in particular by communicating their CSR successes. And… Continued

Key Performance Indicators: The Measurement Solution of the Future?

January 12th, 2009 by

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is… Continued

Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet

January 12th, 2009 by

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has… Continued

Translating Measurement Jargon

January 9th, 2009 by

Outputs: What is said, quantified by analyzing content based on: