Archive: January 2009

Empirical Evidence: CSR & the Bottom Line

January 20th, 2009 by

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued

Model Behavior: Restructuring Orgs To Assess Risk and Manage Change

January 19th, 2009 by

Risks abound in today’s global business climate. Shattered investor confidence, slashed consumer spending and spiraling employee morale have all forced executives to take pause and reassess their organizations’ business models and recipes for success. With… Continued

Selling Idea of Digital Integration to Risk-Averse Senior Execs

January 19th, 2009 by

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, “The more things change, the more they stay the same.” After all, the present time will surely be remembered… Continued

Charting The Industry: Empirical Evidence: CSR & the Bottom Line

January 19th, 2009 by

“High performance and high integrity are good for the bottom line.” Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued

Quick Study: Leveraging Digital Influencers; Increasing Online Community Membership; Hope for Employees

January 19th, 2009 by

*Maximizing Digital Influence: A research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers’ motivations: High level… Continued

Case Study: It’s All Fun and Games Until Someone Gets Hurt: Mattel’s Toy Recall Redefines Global Crisis Communications

January 19th, 2009 by

Company: Mattel Agency: Weber Shandwick Timeframe: August-October 2007 For any other toy manufacturer, what happened to Mattel during those infamous three months in 2007 would have been a death knell. But for a brand that… Continued

Tip Sheet: Hedge Fund Headaches: Best Practices for Communicating Through Economic Turmoil

January 19th, 2009 by

By Dan Simon According to the most recent research by Eurekahedge, the hedge fund industry shrank by as much as a fifth (or $350 billion) in 2008, with 90% of that decrease coming in the… Continued

How NBC Universal Shows it Means Business with Green Efforts

January 14th, 2009 by

To implement an effective green campaign within an organization, the first order of business is to establish a green mission. What are your company’s objectives and how can they be achieved? NBC Universal’s mission is… Continued

Five Tips to Make Your Message Matter on TV

January 13th, 2009 by

A news director once told me, "TV viewers are like cats; you have to constantly dangle something in front of them to keep their attention." Instead of using a ball of yarn, news stations typically… Continued

Perfecting the Paradox

January 12th, 2009 by

Journalists, at heart, are confrontational.  They choose that line of work because they enjoy the tug of war that ensues during media interviews when they want certain information that you don’t want to disclose.  The… Continued